Archive for May, 2006

Ticker PR’ Closes the Gap Between IR and PR

While Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with the fallout from the dot com era and the ensuing excitement and hype building around Internet 2.0. Perhaps that’s why IR teams have started to borrow tactics from the PR playbook as a way to increase the visibility of the stock through non-financial media channels.

Renaissance for Napa Gamay Noir?

Andrew Lane 2004 Gamay

I tried this the other night after attending an event hosted by 7×7 Magazine in San Francisco. I meet Andrew Dickson, winemaker of Andrew Lane Wines. It was amazing, so I tracked down a bottle for myself.

I paired it with spicy sesame/chili noodles with chicken and green onions. OH MY OH MY!

The Start-up’s Dilemma: Competing Against Cash-Rich Rivals through the Art of PR

The art of PR should never be underestimated it should be thoroughly embraced.

New companies that enter markets with well-established competitors may have great solutions and truly superior designs, but they also have an intractable problem. The competition is established, they are not, and markets always bend toward the familiar.

Add to that the typically limited budget of a start-up and the barriers are high enough to predestine new companies to failure unless they have a very effective mechanism of some sort, in place and ready to help carve a piece of the existing market for themselves.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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