Archive for June, 2006
Congratulations class of 2006!
It’s June and you have the golden key to success – your degree in PR, Communications, or Marketing. Now you’re ready to take on the world and land that high-paying gig running marketing initiatives for the best companies on the market. However, as you’ll quickly learn (literally), there’s a tremendous chasm between learned arts and practiced arts. And for the most part, it will seem as if you have to relearn everything in order to advance your career, starting at the bottom and working your way up.
Are you ready for mad crowds, broken glasses, drunken humor, long-long lines at the Porta Pottie, and of course, hundreds of wineries pouring their best Pinot Noir, all live in SF on Sunday, Sunday, SUNDAY! Coming at cha…
Blogging is nothing new. It’s already propelled many of whom used it as a part-time platform for their opinions and observations into the stratosphere, or shall we say blogosphere. Many bloggers and blogerati are rock stars, regardless of industry and journalistic background. Their intelligence, words of wisdom and associated niches attract legions of loyal readers.
While we all debate the true definition of 2.0, its direction, value, lifespan, cease and desist letters, impact on society and eventual impact on the economy, a recent blog post on FontFeed is analyzing the movement from a designer’s standpoint….although, I must say, that I disagree with his opening line, “There is no official standard for what makes something “Web 2.0…”
Tonight I’m attending the STIRR event in Palo Alto, where 5 emerging companies will present on stage to a room full of 240+ entrepreneurs. STIRR.net is an emerging technology network who’s goal is to catalyze entrepreneurial activity in the SF Bay Area and beyond.
There will be 5 early stage companies presenting on-stage at 7:30pm. STIRR is unique because it forces the companies to truly master the art of the elevator pitch, having only 60 seconds or less to pitch their company and value proposition.
Last Friday, I had the opportunity to hang with Stowe Boyd to discuss Web2.0 and his ideas around Advisory Capital.
After coffee at the nearby Starbucks, we cruised over to Notre Dame, where he presented these concepts to the SVASE organization.
Advisory Capital, per the man himself, is basically the idea of investing intellectual property as a means to help companies expedite their idea from concept to BETA without the typical Angel or seed funding associated with development.
Marketing to electronics companies and electronic engineers requires than marketing to other audiences/industries.
Q. What’s unique/different about marketing to IT?
A. 1st of all, the marketing landscape is completely different than just a few years ago. The channels of influence are varied and in many cases, traditional platforms for influence have shifted in favor of more p2p (peer to peer) aggregation networks emerge. The difference is extreme. Electronics companies and electronic engineers work within a different paradigm. Their produce development lifecycle is constantly expedited, developing products according to Moore’s law as well as expected market demand. The lifecycle for most electronics are unbelievable short compared to other products in most industries. Product mangers and engineers have their blinders on in order to meet goals. They’re looking for solutions that will help them. They simply don’t have time or interest in hype.
I have the need, THE NEED FOR SPEED. Well, that, and cup of coffee in the morning, a good glass of wine in the evening, the winning Lotto numbers… oh, nevermind.
According to a recent press release, Tesla Motors closed $40 million in Series C financing from a host of high-profile venture capital firms and entrepreneurs – including Google Co.’s co-founders – to launch a battery-powered sports car.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.