Archive for July, 2006

Climbing the Corporate Marketing Ladder of Success

Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing!

Ahhhhhh, the sweet life.

One sec, don’t forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you can excel outside of it.

Rocketboom 2.0 Blasts Off

After much anticipation (or shall we say fanfare), Rocketboom 2.0 launched today with its new “interim” host, Joanne Colan. You may know Joanne as a former VJ for MTV Europe. To most of us however, she is an attractive woman with an English accent. I was unfamiliar with her work, so I approached today’s vlog with an open mind.

RocketDoom…RocketBust – Cue The Elton John Track

Today’s edition of Rocketboom will be filed under the, “no really, we can keep a show going without the star who put us on the map.” Andrew Baron, what possibly could have pushed you to place yourself in such a PR nighmare?

The news is everywhere! Techcrunch reported that Congdon was fired, Valleywag dedicated a dozen entries to the subject. Donna Bogatin from Digital Micro-Markets Blog summarized it this way, “From Rocketboom to UnBoomed: Web 2.0 partnership fizzles out.” Office Pirates posted an incredibly hilarious report on Amanda’s replacement . Transparent Agenda captured it best with this clever comic…

Revisiting Guy Kawasaki’s "How to Suck Up to a Blogger"

In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo