Archive for July, 2006

Climbing the Corporate Marketing Ladder of Success

Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing!

Ahhhhhh, the sweet life.

One sec, don’t forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you can excel outside of it.

Rocketboom 2.0 Blasts Off

After much anticipation (or shall we say fanfare), Rocketboom 2.0 launched today with its new “interim” host, Joanne Colan. You may know Joanne as a former VJ for MTV Europe. To most of us however, she is an attractive woman with an English accent. I was unfamiliar with her work, so I approached today’s vlog with an open mind.

RocketDoom…RocketBust – Cue The Elton John Track

Today’s edition of Rocketboom will be filed under the, “no really, we can keep a show going without the star who put us on the map.” Andrew Baron, what possibly could have pushed you to place yourself in such a PR nighmare?

The news is everywhere! Techcrunch reported that Congdon was fired, Valleywag dedicated a dozen entries to the subject. Donna Bogatin from Digital Micro-Markets Blog summarized it this way, “From Rocketboom to UnBoomed: Web 2.0 partnership fizzles out.” Office Pirates posted an incredibly hilarious report on Amanda’s replacement . Transparent Agenda captured it best with this clever comic…

Revisiting Guy Kawasaki’s "How to Suck Up to a Blogger"

In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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