In the old days, if I had a press release, I could, with utmost certainty, send it out to key editors and reporters at key publications, then send it out on the wire to hit the rest of the world.

Nowadays, publications are folding into websites and writers are proliferating across the spectrum. They are also becoming omniscient and in many ways omnipotent holders of opinions that they may have no right to hold. By no right I mean, based on their background, education and development, they may not be qualified to hold those opinions.

So now we have established people in specific areas of expertise trading their reputations openly on their blogsites as they jump into places where we are surprised to see them.

How should we treat those reporters? Probably the same way a sportswriter would treat Barry Bonds if he appeared in the US goal during the world cup, with derision and amusement.

But I cannot do that because that figure carries a lot of weight in his real world. So we ignore the off base pundit and move on, while losing respect for the writer.

My point is that bloggers are also on notice to maintain their credibility within their arenas and venture carefully into other arenas. In Rome, Christians wandered at their own peril where Lions roared. So be it for Bloggers.