Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher.
The NMRCast #4: Press releases SEO & role of XML schemas, is available online here.
Content summary: Chris Heuer and Brian Solis live at SES discuss search-engine optimization of press releases and the role of XML schemas in press releases.
NMRCast #3: Wire Services, is online here.
Content summary: Tom Foremski and Brian Solis join Chris Heuer and Shel Holtz for a discussion what to call this thing, how to get the profession to work together on a single product, and the role the wire services will play.
The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. Foremski has even offered advice on how to create a better press release:
- Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother? Keep it straightforward rather than spintastic.
- Provide a page of quotes from the CEO or other C-level execs.
- Provide a page of quotes from customers, if applicable.
- Provide a page of quotes from analysts, if applicable.
- Provide financial information in many different formats.
- Provide many links inside the press release copy, and also provide a whole page of relevant links to other news stories or reference sources.
- And tag everything so that I can pre-assemble my stories.
Tags: NMR, social media club, shel holtz, chris heuer, tom foremski, FIR, silicon valley watcher, SES, search engine strategies, hrelease, searchenginestrategies, san jose new media, new PR, futureworks, pr2.0, pr 2.0, pr, public relations, press release, brian solis, podcast, SEO digitalpr onlinepr