Archive for August, 2006

Social Media Leads the Way – Blogs as Important as Traditional Media

Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions.

According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out:
o How much time they spend searching and reading info for their job: 12 hours per week.
o Where they search and read that info

Snakes on a Mutha F*****g Plane is the New Blair Mutha F*****g Witch

The day has arrived!

Seriously…Samuel L. Jackson lucked out on this one. From a marketer’s perspective, Snakes on a Plane (SoaP) is the new Blair Witch. Not because both are on the same plain field (heh), but both share a common channel for success. The power of the web has come down like the hand of god to save Samuel L. Jackson’s poor choice in movie roles.

SocialMediaClub.org to Build a Community for Social Media Professionals

I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP.

Event details:
Social Media Club Meeting #1
Begins: Wed, 16 Aug 2006 at 6:00 PM
Location: 857 Maude Avenue, Mountain View, CA 94043

It’s official! SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers, podcasters, publishers, journalists, students, artists, developers, marketers, and PR professionals.

NMRCast #4 – On Air with "For Immediate Release" Regarding New Press Release Template

Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher.

The NMRCast #4: Press releases SEO & role of XML schemas, is available online here.

Interview with Vincent Lauria of Silicon Valley Newtech Meetup

Silicon Valley NewTech Meetup is on the fast-track to become a must-attend monthly event. Similar to STIRR, SVNT showcases new technology and attracts prominent and up-and-coming executives, technologists, programmers, marketing gurus and VCs.

Vincent Lauria is the founder of SVNT and is also the VP of products for Meetro, an online service that combines the best features of messengers and social networks together with location.

Web 2.0, Bubble 2.0, Enterprise 2.0 – Differences and Similarities from a Marketer’s Perspective

If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0.

Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already.

HotFromSiliconValley Podcast Features FutureWorks and PR 2.0

Vic Podcaster from HotFromSiliconValley invited me to a short and sweet podcast while attending the STIRR Mixer at BlueChalk in Palo Alto on Wednesday night. (Scroll down to August 10th at the Hotfromsiliconvalley site.)

Vic is a great guy and one of the more popular attendees of the event.

Topics included FutureWorks and the agency’s philsophies, PR2.0 the blog and my views on Web 2.0.

Thanks Vic for including me on your show! Until next time..

Crunch This! Arrington Launches CrunchGear to Expand Online Media Empire

In about a year, Michael Arrington has risen to fame and fortune through TechCrunch covering Web 2.0 startups while aligning himself with some of the most influential people in the industry. Now he is among the most influential in the industry…

A couple of weeks ago, he launched CrunchBoard to help companies and jobseekers connect and yesterday, he officially launched CrunchGear, which, according to Arrington, “will look like something between a pure blog and CNET Reviews.”

STIRR 1.5 – I prefer my networking events stirred, not shaken

The August STIRR mixer was held last night at Blue Chalk in Palo Alto and it was a HOT event – literally. No A/C on a hot August night…but still, the place was packed until the very end.


Photo Credit: Ian Kennedy

This was STIRR’s fifth event and appeared to be its biggest to date. What sets STIRR apart is that it is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators, Web 2.0 execs, entreprenuers, VCs, bloggers, and journalists. Kudos to the STIRR team:

SES, Google Dance, STIRR – What a week!

I have held some of the most refreshing conversations at SES in San Jose this week, as well as attended incredibly insightful and helpful sessions. More to report once I can catch my breath. In the mean time, take a look at Lee Odden’s Online Marketing Blog for solid show summaries.

Google Dance V was a blast last night – although I had to eat afterwards because the food wasn’t appetizing (AT ALL) – sorry Google Chefs!

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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