Reaching the Blogosphere Part Duex – working with enthusiasts to attract customers

My article…Part 2 of who-knows-how-many in a series to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) just ran on Forward Moving.

“Blogger relations is an important addition to a PR program because enthusiast bloggers within a given community/market can strongly influence consumer behavior. According to Technorati, it is tracking more than 51.5 million blogs, of which, many are speaking to and advising your customers on their next move.”

Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR.

Who they are: Forward is the collaborative effort of a team composed of students, faculty and professionals from around the globe from varying levels and areas of expertise. (More about the regular contributors.)

Please take a moment to keep this article in the spotlight for a bit at NewPR – thank you.

Tags: Forward Moving, blogger relations, blogs, pr, public relations, pr2.0, pr 2.0, futureworks, brian solis

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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