My article…Part 2 of who-knows-how-many in a series to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) just ran on Forward Moving.
“Blogger relations is an important addition to a PR program because enthusiast bloggers within a given community/market can strongly influence consumer behavior. According to Technorati, it is tracking more than 51.5 million blogs, of which, many are speaking to and advising your customers on their next move.”
Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR.
Who they are: Forward is the collaborative effort of a team composed of students, faculty and professionals from around the globe from varying levels and areas of expertise. (More about the regular contributors.)
Please take a moment to keep this article in the spotlight for a bit at NewPR – thank you.