Web 2.0 Bullsh**t Generator

Alright, while we’re at it…guess who holds the number one spot on Blogpulse? Nope, not TechCrunch, it’s the The Web 2.0 Bullshit Generator™ brought to you by Emptybottle.org.

According to the homepage, “The web is getting hot and sweaty again, and the dollars are flying almost as fast as the bullshit.”

That statement couldn’t be more accurate. As someone working in PR and writing for this site, you have no idea how many of these verbs, adjectives, and market disruptors I hear on a daily basis.

This site playfully encourages marketing and business professionals to utilize this service for developing business plans and to devise bullshit-compliant products and services with the Web 2.0 Bullshit Generator.

So I gave it a few whirls and here’s what it returned:

  • create A-list network effects
  • share rss-capable widgets
  • create embedded ecologies
  • aggregate peer-to-peer networking
  • syndicate citizen-media networking
  • design rss-capable tagclouds
  • tag long-tail networking
  • integrate standards-compliant web services

Sound familiar?

There’s also a link to help name your new Web 2.0 site with Andrew Woolridge’s Web 2.0 Company Name Generator.

According to the site, “Web Two Point Oh helps you create the next million dollar idea with a pre-created, VC-friendly Web 2.0 company.”

First up…

Your company name:

Your company product:
ad-supported shopping via browser toolbar

and again…

Your company name:

Your company product:
tag-based search engine via flash

Either way, expect to see a lot more of these “generatrs” (note: intentional removal of the letter “o” to be 2.0 compliant” as the Web 2.0 phenomenon, errr, bubble, continues to inflate. In the meantime, don’t be surprised if you see at least of these companies present at O’Reilly’s next web conference or written about on Skeptic’s site, Dead 2.0.

Side note from Valleywag: We’re upping the August Capital ante. Whoever gets onstage at John Battelle and O’Reilly Media’s Web 2.0 event with a fake startup wins a free year of Valleyschwag.

Although it seems that one may have already infiltrated one of the hottest “valley” parties. Give me a D, give me a C, Give me an O…well you get the picture, GoooooooooOOOOO dcongo. It will make more sense when you click the links ;)

Tags: bullshitr, web2.0, web 2.0, dead2.0, dead 2.0, valleyschwag, valleywag, emptybottle.org, andrew woolridge, generator, blogpulse, bubble2.0, bubble 2.0, bullshit, dcongo



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • Digital Customer by Brian Solis
  • Think like the customer by Brian Solis
  • Mirrors and Dreams by Brian Solis
  • An Evening with Brian Solis Microsoft Ventures Paris