Studying the impact of innovation on business and society

Month: September, 2006

Reaching the Blogosphere Part Three – Finding Bloggers in Your Market

Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving . “Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ” Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR….

Auburn University’s Robert French Develops New Process for Social Media Press Releases

I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template. Read about it at Social Media Club. Tags: smpr, Social Media, social media optimization, Socialmediaclub, smo, new media, newpr, nmr, press release, pr, pr 2.0, PR2.0, press release,

New Media Release NMRCast #7

I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases. NMRCast #7 – “Real-world implementations” is available online here….

Social Media News Releases

Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs . Democratize “Access” Ensure “Accuracy” Embrace “Context” Build “Community” Be “Findable” I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates. Write “intelligently” “Eliminate” hyperbole Be “informed” “leave” the spin to the reporter As…

September SF NewTech Meetup

On the heels of the Silicon Valley NewTech Meetup in Palo Alto on Tuesday, I spent the day in San Francisco at the Social Media Club HQ specifically to attend my first SF event – well that and a million other things on the SF to do list. Organized by Joel Sacks, CNET and Marketing Strategist at BuzzShout, and Myles Weissleder, VP of Communications for Meetup, SF NewTech Meetup is similar in format to the Silicon Valley event, but targeted…

September Silicon Valley NewTech Meetup

Your host, Vincent Lauria Last night’s Silicon Valley NewTech Meetup was definitely the biggest yet. Vincent “Vinnie” Lauria again took center stage to welcome guests, which included VCs, engineers, programmers, entrepreneurs, bloggers, and plenty of CEOs. The evening’s lineup included four up-and-coming Web startups, some more well known than others (and maybe one that really isn’t a startup per se). And interestingly enough, all seem to have found their niche for creating a loyal customer-base. For those of you too…

O’Reilly and CMP Announce the 2.0 of Web 2.0 Conferences

It’s true, throughout the rise of everything “two point oh,” O’Reilly is not only leading a movement, but is also learning many things along the way, such as, there’s money to be made from new Web duex companies, when they themselves have yet to figure out how to generate significant revenue, and, that sometimes bad publicity can have major “net” results…sorry, had to fit in the pun. Just a bit of quick background for you…The invite-only Web 2.0 Conference launched…

The SiliconValley and SF NewTech September Meetups

I will be attending both NewTech meetups this week. Stop by and say hello! Silicon Valley Tuesday, September 5, 2006, 7:00 PM Presenters include: Video Egg – Video publishing over easy! [Joe Hurd] Boompa – Your garage online! [Ethan Lance and Dave Snider] Zazzle – Buy, sell and create custom products [Jeff Beaver] San Francisco Wednesday, September 6, 2006, 7:00 PM Yousendit – Khalid Shaikh on how to send BIG email files with ease. Civic Evolution – Brian Sullivan on…

Affluent Magazine To Run My Monthly Gadget Column

Ok, it’s definitely not CrunchGear , but it’s still a fun extension of PR2.0 and my work at FutureWorks PR. I’ve always had a passion for gadgets and new technology and have been recently featured in Entrepreneur, San Jose Business Journal, Tech Web, AP, among others over the years, for how I use technology in business. Affluent Magazine , The Authority on Lifestyle, recently asked if I would write a monthly piece to highlight the latest and greatest gadgets, so…

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