The Evolution of Press Releases – NewMediaRelease (NMR) Cast #8
- October 11, 2006
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I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.
NMRCast #8 is available online here.
Participants: Chris Heuer, Brian Solis, Shel Holtz.
Content summary: Chris provides an update of the working group’s progress. We discuss the role of tags in the social media release. A discussion of Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.
In This Edition:
Google Groups mailing list for New Media Release discussion (please join!)
Jonathan Schwartz’s call to the SEC for approving blogs as a channel for satisfying regulatory requirements under Reg FD
Technorati tags
Microformats
History: The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. Foremski has even offered advice on how to create a better press release:
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Tags: social+media, pr, onlinepr, newpr, pr2.0, socialmediaclub, chris+heuer, chrisheuer, briansolis, brian+solis, futureworks, pr2.0, publicrelations, public+relations, todd+defren, chris heuer, socialmediaclub, technorati, socialmedia, smpr, seo, smo, shelholtz, forimmediaterelease, fir, socialmediarelease
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Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing & tech insight to industry publications.
He's a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media. He's a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup.