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The Evolution of Press Releases – NewMediaRelease (NMR) Cast #8

I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

NMRCast #8 is available online here.

Participants: Chris Heuer, Brian Solis, Shel Holtz.

Content summary: Chris provides an update of the working group’s progress. We discuss the role of tags in the social media release. A discussion of Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.

In This Edition:
Google Groups mailing list for New Media Release discussion (please join!)
Jonathan Schwartz’s call to the SEC for approving blogs as a channel for satisfying regulatory requirements under Reg FD
Technorati tags
Microformats

History: The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. Foremski has even offered advice on how to create a better press release:

  • Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother? Keep it straightforward rather than spintastic.
  • Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother?
  • Keep it straightforward rather than spintastic.
  • Provide a page of quotes from the CEO or other C-level execs.
  • Provide a page of quotes from customers, if applicable.
  • Provide a page of quotes from analysts, if applicable.Provide financial information in many different formats.
  • Provide many links inside the press release copy, and also provide a whole page of relevant links to other news stories or reference sources.
  • And tag everything so that I can pre-assemble my stories.

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