From Social Media to Corporate Media, An interactive workshop for high tech communications professionals

Our news release regarding “From Social Media to Corporate Media” crossed PR Newswire this morning. The event is around the corner, so we hope to see you there!

Here’s the release:

PALO ALTO, CALIF. 10/17/06 – Social Media Club today announced its first workshop for high tech communications professionals. On October 23rd, From Social Media to Corporate Media (SM2CM), will offer an interactive workshop for high tech communications, PR, and advertising professionals to better understand Social Media. SM2CM will be held in SAPs conference center in Palo Alto from 1 to 6 p.m.

This workshop is a unique hybrid of a traditional conference and an unconference. During the course of the afternoon on, attendees will hear short talks from leading Social Media practitioners and engage in conversations with other Silicon Valley professionals, leaving the workshop with an understanding of how their company can benefit from producing Corporate Media using Social Media tools.

The event has an all-star line-up consisting of those helping to define the Social Media landscape, including:

Robert Scoble,
Lisa Stone, co-founder of blogher
Giovanni Rodriguez, co-founder of Hubbub
Chris Heuer, Social Media Club and

After the workshop, participants are encouraged to stay for an evening cocktail reception hosted by SAP and Social Media Club. Registration costs $150, which includes the reception. For those unable to attend the workshop, tickets for the reception are available for only $25.

Chris Heuer, founder of Social Media Club, observed, “Social Media is already a critical component in some of the most effective communications strategies, and those who get it will far outpace those who don’t. If you are a Communications Professional in Silicon Valley, this is exactly the sort of opportunity you have been seeking to learn all about Social Media Strategy and Tactics.”

Purchase tickets –
Social Media Club –
Why attend –
Robert Scoble –
Lisa Stone –
Giovanni Rodriguez –
Chris Heuer – BrianJams and SocialMediaClub
Brian Solis – FutureWorks and PR 2.0

The event is sponsored by PR Newswire, Fleishman Hillard, and SAP.

If your company is interested in sponsoring the workshop and joining as one of the first members of Social Media Club’s Founders Circle, please contact SMC.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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