Web 2.0 Logo Color Palette for Photoshop

Proof that if good or interesting news sits out on the web long enough, it will make it’s way to the forefront eventually.

A piece that ran in February 2006 over at Miles’ Blog » The Web 2.0 Secret Weapon, is on the Digg front page today.

Basically Miles created a color palatte or swatch if you will that breaks out varying levels of colors by Web 2.0 companies. It’s almost like fusing Web 2.0 with Pantone. Now SwissMiss revisited the story.

According to Miles, “Well, I’m here to reveal what the big 2.0 guys don’t want you to know, and have managed to keep quiet about it this long – it’s actually all about the colour. ”

Miles identified primary logo colors from some of the big names in 2.0 , and placed about 70 colors into a Photoshop Color Palette file, available for your downloading pleasure (2kb zip file).

He’s also got a JPG version of it.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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