Comments on: How to Write a Social Media Press Release, Why, and What It All Means http://www.briansolis.com/2006/11/how-to-write-social-media-press/ Defining the convergence of media and influence Wed, 16 May 2012 21:49:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media News Releases « Amber's Blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-42018 Social Media News Releases « Amber's Blog Sun, 08 May 2011 19:19:49 +0000 http://briansolis.local/?p=144#comment-42018 [...] used many articles to assist in writing this blog. This article consists of two parts describing how to write a SMNR.  This article showcases what to avoid when [...] [...] used many articles to assist in writing this blog. This article consists of two parts describing how to write a SMNR.  This article showcases what to avoid when [...]

]]> By: Press release vs. social media release « Pereira PR Blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-34918 Press release vs. social media release « Pereira PR Blog Fri, 24 Sep 2010 16:41:49 +0000 http://briansolis.local/?p=144#comment-34918 [...] client, Engine Digital, recently sent over a great article on ‘how to write a social media release’. We pride ourselves on being early adopters of new methods of getting the word out. No marriage to [...] [...] client, Engine Digital, recently sent over a great article on ‘how to write a social media release’. We pride ourselves on being early adopters of new methods of getting the word out. No marriage to [...]

]]> By: Social Media News Release Final Project « Ashley Quinn's Blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-28698 Social Media News Release Final Project « Ashley Quinn's Blog Tue, 06 Jul 2010 00:00:49 +0000 http://briansolis.local/?p=144#comment-28698 [...] Now, I think we’ve established what a social media news release is (if you are still unsure, read more on social media news releases here). [...] [...] Now, I think we’ve established what a social media news release is (if you are still unsure, read more on social media news releases here). [...]

]]> By: online marketing blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-26367 online marketing blog Sun, 30 May 2010 18:37:26 +0000 http://briansolis.local/?p=144#comment-26367 i would definitely recommend social media to my small business clients. I have found that i can drive much more traffic to my clients sites through social media than seo as their keywords are often long tail and have low search volumes. Small businesses also don't have the budgets to compete on competitive keywords. i would definitely recommend social media to my small business clients. I have found that i can drive much more traffic to my clients sites through social media than seo as their keywords are often long tail and have low search volumes. Small businesses also don't have the budgets to compete on competitive keywords.

]]> By: SMNRs -Week 15 TOW « Tashe's Blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-23523 SMNRs -Week 15 TOW « Tashe's Blog Wed, 28 Apr 2010 03:56:43 +0000 http://briansolis.local/?p=144#comment-23523 [...] http://www.briansolis.com/2006/11/how-to-write-social-media-press/ [...] [...] http://www.briansolis.com/2006/11/how-to-write-social-media-press/ [...]

]]> By: Tow week 15 « Rita's Blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-23521 Tow week 15 « Rita's Blog Wed, 28 Apr 2010 02:38:17 +0000 http://briansolis.local/?p=144#comment-23521 [...] Brian Solis: This site gives background information on SMNR and why it is important to know this skill. It also offers a Social Media ‘how to’ guide.   [...] [...] Brian Solis: This site gives background information on SMNR and why it is important to know this skill. It also offers a Social Media ‘how to’ guide.   [...]

]]> By: Social Media News Release/Final Project « http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-23444 Social Media News Release/Final Project « Mon, 26 Apr 2010 18:35:52 +0000 http://briansolis.local/?p=144#comment-23444 [...] Another way to create a “better” press release is to think about it as taking the news release you would have written and then condensing it into a solid pitch letter. Get to the hook and the relevance ASAP (Brian Solis) [...] [...] Another way to create a “better” press release is to think about it as taking the news release you would have written and then condensing it into a solid pitch letter. Get to the hook and the relevance ASAP (Brian Solis) [...]

]]> By: Week Fifteen: Social Media News Releases « Sarahgricius's Blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-23351 Week Fifteen: Social Media News Releases « Sarahgricius's Blog Mon, 26 Apr 2010 06:11:09 +0000 http://briansolis.local/?p=144#comment-23351 [...] How to write a Social Media Press Release, Why, and What It All Means [...] [...] How to write a Social Media Press Release, Why, and What It All Means [...]

]]> By: Social Media News Release « Rita's Blog http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-23115 Social Media News Release « Rita's Blog Fri, 23 Apr 2010 02:48:05 +0000 http://briansolis.local/?p=144#comment-23115 [...] users. Unlike a traditional news release an SMNR can contain a number of videos, links, and images. Social media tags are also used in SMNR to link their content to social media sites such as Digg. [...] [...] users. Unlike a traditional news release an SMNR can contain a number of videos, links, and images. Social media tags are also used in SMNR to link their content to social media sites such as Digg. [...]

]]> By: Shel Horowitz, author, Principled Profit http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1044 Shel Horowitz, author, Principled Profit Wed, 12 Mar 2008 02:38:00 +0000 http://briansolis.local/?p=144#comment-1044 My wife even subscribes to my blog and she still can't internalize the idea that other blogs also don't have to be "what I ate for breakfast." she sees blogs and social networking sites as a complete waste of time, even while I'm using all these tools to grow my business.<br/><br/>_____<br/>Shel Horowitz, copywriter and award-winning author of five marketing books <br/><br/><a HREF="http://www.principledprofit.com/good-business-blog/" REL="nofollow"><br/>Blogging on the intersections of ethics, marketing, media, sustainability, and politics</a> My wife even subscribes to my blog and she still can’t internalize the idea that other blogs also don’t have to be “what I ate for breakfast.” she sees blogs and social networking sites as a complete waste of time, even while I’m using all these tools to grow my business.

_____
Shel Horowitz, copywriter and award-winning author of five marketing books


Blogging on the intersections of ethics, marketing, media, sustainability, and politics

]]> By: Brian Solis http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1043 Brian Solis Mon, 05 Feb 2007 17:26:00 +0000 http://briansolis.local/?p=144#comment-1043 Mike, working on it! New template design is in the works and should be up soon... Mike, working on it! New template design is in the works and should be up soon…

]]> By: Mike http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1042 Mike Wed, 31 Jan 2007 03:42:00 +0000 http://briansolis.local/?p=144#comment-1042 Brian, is dark text on light background an idea you're considering? I enjoy reading the blog, and it's great to hear a strong voice in the hRelease/SMR discussion, but reading your blog actually <i>hurts</i>. Brian, is dark text on light background an idea you’re considering? I enjoy reading the blog, and it’s great to hear a strong voice in the hRelease/SMR discussion, but reading your blog actually hurts.

]]> By: ael http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1041 ael Fri, 10 Nov 2006 11:23:00 +0000 http://briansolis.local/?p=144#comment-1041 You can also think about distrubution of the message:<br />http://www.en.think-a-head.org/?p=53 You can also think about distrubution of the message:
http://www.en.think-a-head.org/?p=53

]]> By: Brian Solis http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1040 Brian Solis Sun, 05 Nov 2006 18:03:00 +0000 http://briansolis.local/?p=144#comment-1040 Thanks Shannon. Send me an email at brian[at]future-works.com, we should probably catch up. <br/><br/>Joan, we just launched a new site, <a HREF="http://www.socialmediarelease.org" REL="nofollow">Social Media Release</a> which will showcase success stories. More to come! Thanks Shannon. Send me an email at brian[at]future-works.com, we should probably catch up.

Joan, we just launched a new site, Social Media Release which will showcase success stories. More to come!

]]> By: Joan Stewart, The Publicity Hound http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1039 Joan Stewart, The Publicity Hound Sat, 04 Nov 2006 13:32:00 +0000 http://briansolis.local/?p=144#comment-1039 Love Shannon's idea about being able to see a bunch of examples of SMPRs. My readers would love this, too. Love Shannon’s idea about being able to see a bunch of examples of SMPRs. My readers would love this, too.

]]> By: Shannon Whitley http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1038 Shannon Whitley Fri, 03 Nov 2006 15:54:00 +0000 http://briansolis.local/?p=144#comment-1038 Great document, Brian. I like the format and all of the examples that you included.<br/><br/>I'll be picking up on your theme and writing some how-to's as well. Perhaps we can start a del.icio.us page for all of the helpful Social Media-101 docs.<br/><br/>I think we can all benefit by taking a step back and walking slowly through some of the basics. People are busy and cerebral osmosis takes time, but we'll get there eventually. Great document, Brian. I like the format and all of the examples that you included.

I’ll be picking up on your theme and writing some how-to’s as well. Perhaps we can start a del.icio.us page for all of the helpful Social Media-101 docs.

I think we can all benefit by taking a step back and walking slowly through some of the basics. People are busy and cerebral osmosis takes time, but we’ll get there eventually.

]]> By: Brian Solis http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1037 Brian Solis Fri, 03 Nov 2006 03:44:00 +0000 http://briansolis.local/?p=144#comment-1037 Hey Kyle, excellent points. SMPRs can't be done for the sake of doing them...but because they lend to the overall biz objectives. Hey Kyle, excellent points. SMPRs can’t be done for the sake of doing them…but because they lend to the overall biz objectives.

]]> By: TECHPR http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1036 TECHPR Thu, 02 Nov 2006 19:04:00 +0000 http://briansolis.local/?p=144#comment-1036 Couldn't agree more with all said...I was recently in a meeting with a VP of Marketing I have worked with on and off for the past ten years. Really smart guy and had been in technology his whole life. He has no idea was RSS was and why it would help him.<br/><br/>It is his last question that stuck with me and where I think SMPRs are falling a bit flat. We must remember to link this back to a company's business objectives, not simply b/c 'this is the way it should be'. <br/><br/>We are preparing to put out a SMPR for a client (their first) and we sold them on the idea b/c it will have a direct effect on generating qualified sales leads...unlike their press releases which garner nothing.<br/><br/>Keep up the good stuff Brian!<br/><br/>KFF Couldn’t agree more with all said…I was recently in a meeting with a VP of Marketing I have worked with on and off for the past ten years. Really smart guy and had been in technology his whole life. He has no idea was RSS was and why it would help him.

It is his last question that stuck with me and where I think SMPRs are falling a bit flat. We must remember to link this back to a company’s business objectives, not simply b/c ‘this is the way it should be’.

We are preparing to put out a SMPR for a client (their first) and we sold them on the idea b/c it will have a direct effect on generating qualified sales leads…unlike their press releases which garner nothing.

Keep up the good stuff Brian!

KFF

]]> By: Brian Solis http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1035 Brian Solis Thu, 02 Nov 2006 06:29:00 +0000 http://briansolis.local/?p=144#comment-1035 dough...thanks. It's not done either. There's much to do to get the value proposition and the "how to" in the hands of everyone else. <br/><br/>Joan...wow. That's amazing, but unfortunately believable. Please, feel free to use the "how to" download and share with everyone. It's all about "socializing" media. dough…thanks. It’s not done either. There’s much to do to get the value proposition and the “how to” in the hands of everyone else.

Joan…wow. That’s amazing, but unfortunately believable. Please, feel free to use the “how to” download and share with everyone. It’s all about “socializing” media.

]]> By: Joan Stewart, The Publicity Hound http://www.briansolis.com/2006/11/how-to-write-social-media-press/comment-page-1/#comment-1034 Joan Stewart, The Publicity Hound Thu, 02 Nov 2006 05:53:00 +0000 http://briansolis.local/?p=144#comment-1034 I was aghast when I attended a PR conference for PR "pros" two years ago and heard comments like:<br/><br/>--"What's a blog?"<br/><br/>--"My boss has forbidden us to blog because he doesn't want people posting nasty comments about us."<br/><br/>--"Blogs are irrelevant."<br/><br/>As a forner newspaper editor and reporter, Brian, I love your free "how to" download and will be sharing it with my readers.<br/><br/>It's a refreshing alternative to the long, tired and boring press releases of old I was aghast when I attended a PR conference for PR “pros” two years ago and heard comments like:

–”What’s a blog?”

–”My boss has forbidden us to blog because he doesn’t want people posting nasty comments about us.”

–”Blogs are irrelevant.”

As a forner newspaper editor and reporter, Brian, I love your free “how to” download and will be sharing it with my readers.

It’s a refreshing alternative to the long, tired and boring press releases of old

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