Comments on: Social Media and PR 911 – Stop the presses!

By: Anonymous

Anonymous — Mon, 20 Nov 2006 18:07:00 +0000

The proof of Goodyear’s authority thesis is that conferences and businesses are seeking out people who blog on social media (i.e., doing PR for social media itself) instead of the people who have been doing social media for a long time for other projects.

By: maggiefox

maggiefox — Tue, 14 Nov 2006 18:37:00 +0000

I think you’re right on track with your notion of taking a step back and making sure that everyone actually understands social media before leaping in. There is a learning curve, and just ’cause we all get it (and spend a ton of time in the space) doesn’t mean that everyone else does – especially when, let’s be honest, many execs are still wrapping their heads around the whole “Internet” thing.

By: jenmcclure

jenmcclure — Tue, 14 Nov 2006 18:12:00 +0000

Great post Brian. I have also discovered that there is a very wide range of understanding, adoption and experimentation with social media across the PR industry.

Social media presents a very exciting opportunity for the profession, and the Society for New Communications Research would be delighted to work with the Social Media Club to help provide education and support to the industry.

Also, as you know (because you'll be speakingt this event) the SNCR be holding the 3rd Annual New Communications Forum (www.newcommfourm.com) in early 2007 to address these topics.

By: Mark Goodyear

Mark Goodyear — Tue, 14 Nov 2006 03:25:00 +0000

This comment came as a bit of a shock to me: "In the middle of my presentation, I realized that the panel might have been a little ahead of its time. ... just because many PR pros blog, it doesn’t mean that they fully understand Social Media."

I'm no social media expert, but I'll continue to fly by the seat of my pants. Because nothing like this has happened to publication since Gutenburg.

Thanks for the link, Brian. I'm just trying to hold onto all of this in my head.

By: Connie

Connie — Mon, 13 Nov 2006 21:03:00 +0000

Belated but sincere thanks for your series of posts on how to write a social media release. I also followed the discussion surrounding Christie’s questions, and I put all the information I learned to use in developing my own release.