Comments on: Engage or Die! ROI vs. ROP in Social Media

By: Jo Porritt (brandguardian) « Engage or Die! ROI vs. ROP in Social Media « Chat Catcher

Wed, 08 Sep 2010 18:02:29 +0000

[...] 2010-09-08T11:01:04 WOW written in 2006 & still bang on. I heart Brian! RT @briansolis Engage or Die! ROI vs. ROP in Social Media [link to post] [...]

By: Red Cube Marketing (gemmawent) « Engage or Die! ROI vs. ROP in Social Media « Chat Catcher

Wed, 08 Sep 2010 18:01:36 +0000

[...] 2010-09-08T11:00:23 RT @brandguardian: WOW written in 2006 & still bang on. I heart Brian! RT @briansolis ROI vs. ROP in Social Media [link to post] [...]

By: Storm Tussey (stormytussey) « Engage or Die! ROI vs. ROP in Social Media « Chat Catcher

Wed, 08 Sep 2010 18:00:29 +0000

[...] Engage or Die! ROI vs. ROP in Social Media [link to post] via [...]

By: CrowdedHead (CrowdedHead) « Engage or Die! ROI vs. ROP in Social Media « Chat Catcher

Wed, 08 Sep 2010 17:22:29 +0000

[...] 2010-09-08T10:21:40 @briansolis – Engage or Die! ROI vs. ROP in Social Media – [link to post] [...]

By: KatherineRBrownton

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By: Facebook and Twitter–their worth still questioned : Wolfstar

Facebook and Twitter–their worth still questioned : Wolfstar — Wed, 07 Jul 2010 15:27:06 +0000

[...] no longer a question of ‘to do or not to do’ in social media anymore. Like Solis states, it’s Engage or Die. Brands that are engaging have open doors of opportunity with potential customers, while those who [...]

By: deb schultz

deb schultz — Mon, 18 Dec 2006 18:07:00 +0000

awesome job – sorry I missed itm..;)

By: burtonator

burtonator — Fri, 15 Dec 2006 01:29:00 +0000

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Kevin

By: robert schettino

robert schettino — Fri, 15 Dec 2006 00:41:00 +0000

Thanks for sharing your observations, Brian. Very helpful for those of us not there.
The notions around ROP vs. ROI are thought provoking but ultimately in conflict with the frame of reference for CFOs and others who are managing by hard metrics that can be tracked in spreadsheets and operational models. There have to be hard metrics in order for social media programs to become a regular line item in marketing budgets.
Measures such as reach, frequency or column inches are imperfect for the analog world and adapt even less well to the digital environment. Question is whether we can get comfortable with thinking about measuring what is happening in social media, including thru means such as influence and its components including relevance and traffic.. as a proxy for what else is happening in offline word of mouth?

By: Matt

Matt — Thu, 14 Dec 2006 23:46:00 +0000

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