Women2.0′s Converting Your Passion into a Real Business

Alison McNeill reporter at PR2point0.com
by Alison McNeill of


Women 2.0 005

I attended the panel and mixer at Stanford University called “Converting Your Passion into a Real Business.” The event was sponsored by women2.0, bases and Entrepreneur27. A great mix of folks made up the panel including:

Liz Gannes: Reporter for GigaOM. She mainly focuses on consumer-oriented startups and other technology stories.

Tim Johnson: Sr. Director of Corporate Marketing at jangl, Inc. jangl allows users to talk anonymously on your phone (on any phone). For example, many use it with services like match.com and it lets you chat with and meet people without them seeing your phone number, etc.

Nick Douglas: Former editor at Valleywag, now writing for The Huffington Post and working on a personal video project.

Amy Andersen: Founder and CEO of LinxDating LLC. Amy helps “sophisticated eligibles” link up by matching marriage-minded Silicon Valley men and San Francisco women to create a perfect match. Awww.

Shannon McClenaghan: President of JimmyJane, which sounds innocent enough, but was definitely the talk of the night! JimmyJane develops and manufactures accessories which integrate design and sexuality; their goal is to be the sophisticated consumer’s brand of choice for sexually-related products.

Christopher Surdi: Co-Founder and President of Global Educational Program. The program gives higher educations institutions resources to manage professional study tours, giving students personal company visits, etc.

Ariel Poler, TextMarks CEO, was the panel moderator of the evening. It was a very straightforward layout with introductions from the panel followed by questions posed by Ariel. Some included, “What is the passion that brought you to your work now?” and “Can all passions be turned into moneymakers?”

Women 2.0 006
Tim Johnson, Amy Andersen, Shannon McClenaghan, Chris Surdi,
Liz Gannes, Ariel Poler

Women 2.0 007

While the dialogue was interesting and optimistic, I’m not sure if it was exactly what some of the attendees were looking for. This became apparent with the Q&A from the audience when someone asked, “I want to start my own business, but I’m not sure where to begin.”

I think this is the kind of discussion many were looking for and wanted specific answers regarding funding, etc., but I don’t know if this was the intention of the event. It was fascinating to listen to the trials and tribulations of the panel’s journeys nonetheless.

When the topic of women being entrepreneurs came up, the male panelists kind of slouched back in their seats and let the women take over. While Amy Andersen said, “It is difficult to be taken seriously as female entrepreneur,” no one had any concrete advice on how to overcome that. I think it is an individual battle for women entrepreneurs and they all overcome it differently, so maybe there is no real answer.

My favorite “sound byte” of the night, if you will, was when Shannon from JimmyJane said, “It is never a good time to start a company, so you should just do it now.” So go- convert that passion!

Women 2.0 009

Women 2.0 012
Nick Douglas

Women 2.0 011
Alison McNeill and Joanne Wan (co-founder of

Women 2.0 008
Liz Gannes

For more pictures, jump over to the flickr stream.


  • Amy Andersen

    Hey…..an additional commentary for being a female entrepreneur. Just always maintain your professionalism. In my business, it is critical to create lasting relationships with my clients built on a foundation of trust. As such, I socialize with clients and like to link up with them to find out how their life is (from the professional to the personal). When I meet and link up over drinks or dinner, walk into the situation knowing it is a professional client relationship. If you do not do this, men can perceive things differently and dilute the real picture with advancements for the “two of you to link up together.” Point is be you can still be a professional and have fun as a female entrepreneur.

    Amy Andersen
    Founder & CEO
    Linx Dating LLC

    Are you linked?


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian


    • @briansolis RT @joeciarallo: Hey look, it's @brandongutman @briansolis and a giant pig's head #brandinnovators http://t.co/pdZIsAtgot
    • @briansolis RT @disruptosaur: What gets @briansolis, @MCHammer + San Quentin Prison Inmates in 1 @OndiTimoner video? #Tech #Entrepreneurship: http://t…


  • The real future of marketing starts with putting your hands up and walking away for a minute.
  • "This isn’t a time to react. It’s a time to lead!” via www.brandmanic.com
  • Brian Solis by @photo
  • Brian Solis by @photo