Traditional Media Has a Voice on New Media Releases


Third Thursday 1/18/07

In its post, “Blog Firestorm Erupts about PR and Social Media Releases,” industry PR trade, Bulldog Reporter, captures the essence of the discussion (at the pre-interpretation level). At least they’re paying attention – which means that we’re starting to bring everyone else to the table in order to raise the stakes in the game of PR.

“The podcast of the event has a wealth of information about media shifts, insights into what journalists really want from PR and how to navigate the new media landscape.”

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Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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