It’s fascinating to see how the “PR 2.0″ manifesto has spread through a natural and intelligent set of influencers over the last 10 years, without attracting “opportunistic” PR professionals to jump on the bandwagon – until now.
Now with Web 2.0 starting to crossover into the mainstream, PR 2.0 (and everything 2.0) has become the golden ticket for misguided marketing professionals.
Just a side point though, how many people can accurately define Web 2.0 anyway? Answer, not many.
This Friday, March 2nd, I’m speaking at the Bulldog Reporter conference – Advanced PR Technology in Practice, a day-long event discussing how to transform the state of the art into increased visibility, greater ROI and crisis solutions.
The event will be held in Los Angeles at The Olympic Collection.
I participated in the event when it was in San Francisco last November. I was invited to speak on Social Media, its present and its future, but I was surprised at just how few of the attendees were familiar with the fundamental building blocks including tags, networks, crowd sourcing, RSS, etc.
I’ve been invited to blog the “Under The Radar: Why Office 2.0 Matters” event on March 23rd.
The event, produced by Dealmaker Media, showcases 32 emerging office 2.0 applications that are changing office workflow and disrupting traditional technology, impacting everything from organization, collaboration, tracking, and publishing to communicating, personalizing, and syncing.
It will focus on the future of the office 2.0 landscape and its challenges and opportunities within SMB and enterprise adoption and the monetization of services.
I recently ran a post that encapsulated the most current memes on Social Media – what it is, isn’t, and what it should be.
I also made a case for why Social Media should be classified as “Social Media.”
Social media, in principle, is important, as it relates to the democratization of news and information.It represents all of the channels that we the people use to read, write, create, and share information with each other, including blogs, tagging, socialized networks, RSS, communities, podcasts, vlogs, etc.
Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else.
Of all the forms of traditional and new media marketing, blogs continue to evolve as the global exchange for sharing ideas, opinions and interpretations across all industries. So much so, that yet another old online strategy is being dolled up as a new trend, extending the original practice of participation from traditional forums into the blogosophere.
Speakers: Harry McCracken, Vice President/Editor in Chief at PC WORLD Sean Ness, Co-Founder, STIRR & Business Development Manager at Institute for the Future Dmitriy KruglyakCEO & Community Steward, Trusted.MD Network
Blogging is nothing new, yet it is still highly underrated and misunderstood by Corporate America. Note, this isn’t written for the legions of social media-savvy professionals, this is aimed at those looking for the right way to participate.
Although many of the same tools and strategies that make blogging so popular and influential are now starting to force new channels of business-to-business communications, most corporations are either slow to respond or treat it as the bastard step child of marketing.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.