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	<title>Comments on: Are You Talking to Me? Taking the BS Out of Business Blogging</title>
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	<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/</link>
	<description>Defining the convergence of media and influence</description>
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		<title>By: Brian Solis</title>
		<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/comment-page-1/#comment-1120</link>
		<dc:creator>Brian Solis</dc:creator>
		<pubDate>Tue, 13 Feb 2007 20:44:00 +0000</pubDate>
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		<description>&quot;Amanda&quot; thank you so much for stopping by.&lt;br/&gt;&lt;br/&gt;Not sure if you knew this, but I don&#039;t sell blogging or conversational marketing services per se. I leave that to all of the rapidly emerging, and incredibly savvy, “social media” consultants and agencies.  In fact, I don&#039;t blog to sell anything. &lt;br/&gt;&lt;br/&gt;I think we share a passion for calling out the bullshit to help people keep things legit, while helping others learn from the mistakes of their peers.&lt;br/&gt;&lt;br/&gt;It seems to me, of all the marketing/PR bloggers out there, that you (strumpette) would appreciate that I am simply trying to keep companies (and the people that work there) from hawking their goods/services through their blogs - and more importantly, helping to prevent them from insulting the people that might read their blogs.   &lt;br/&gt;&lt;br/&gt;I thought that point was pretty clear throughout the post...but just for you, I&#039;ll take another look at it.&lt;br/&gt;&lt;br/&gt;You bring up interesting and highly philosophical points, many of which inspire a new post aimed at conversational marketers.&lt;br/&gt;&lt;br/&gt;Thanks for stopping by. The chat was pleasant - as always. Looking forward to continuing the chat over at your place.</description>
		<content:encoded><![CDATA[<p>&#8220;Amanda&#8221; thank you so much for stopping by.</p>
<p>Not sure if you knew this, but I don&#8217;t sell blogging or conversational marketing services per se. I leave that to all of the rapidly emerging, and incredibly savvy, “social media” consultants and agencies.  In fact, I don&#8217;t blog to sell anything. </p>
<p>I think we share a passion for calling out the bullshit to help people keep things legit, while helping others learn from the mistakes of their peers.</p>
<p>It seems to me, of all the marketing/PR bloggers out there, that you (strumpette) would appreciate that I am simply trying to keep companies (and the people that work there) from hawking their goods/services through their blogs &#8211; and more importantly, helping to prevent them from insulting the people that might read their blogs.   </p>
<p>I thought that point was pretty clear throughout the post&#8230;but just for you, I&#8217;ll take another look at it.</p>
<p>You bring up interesting and highly philosophical points, many of which inspire a new post aimed at conversational marketers.</p>
<p>Thanks for stopping by. The chat was pleasant &#8211; as always. Looking forward to continuing the chat over at your place.</p>
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		<title>By: Amanda</title>
		<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/comment-page-1/#comment-1119</link>
		<dc:creator>Amanda</dc:creator>
		<pubDate>Tue, 13 Feb 2007 18:53:00 +0000</pubDate>
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		<description>Are conversations always good?&lt;br/&gt;&lt;br/&gt;Hmmmmmm, no.&lt;br/&gt;&lt;br/&gt;Are conversations sometimes risky?&lt;br/&gt;&lt;br/&gt;When talking to strangers… sure.&lt;br/&gt;&lt;br/&gt;Do conversations help in making stuff?&lt;br/&gt;&lt;br/&gt;Hmmmmmm, no.  Actually, the distraction can be somewhat disruptive.&lt;br/&gt;&lt;br/&gt;As it is all based on the idea that flat is better than hierarchy, is that universally true?&lt;br/&gt;&lt;br/&gt;Not if psychology, anthropology and all of human history means anything.&lt;br/&gt;&lt;br/&gt;Is there any ROI to this Conversational Marketing thing?&lt;br/&gt;&lt;br/&gt;No.  It is more avocation than vocation.&lt;br/&gt;&lt;br/&gt;Has any of the professed experts of CM ever run a multimillion-dollar enterprise?&lt;br/&gt;&lt;br/&gt;No.&lt;br/&gt;&lt;br/&gt;Has any of the authors of the Cluetain Manifesto ever run a multimillion-dollar enterprise?&lt;br/&gt;&lt;br/&gt;No.&lt;br/&gt;&lt;br/&gt;So, other than you trying to hawk some rationale for your business, what is your article about Brian?&lt;br/&gt;&lt;br/&gt;I appreciate the chat.&lt;br/&gt;&lt;br/&gt;Regards,&lt;br/&gt;&lt;br/&gt;Amanda Chapel&lt;br/&gt;Managing Editor&lt;br/&gt;Strumpette.com</description>
		<content:encoded><![CDATA[<p>Are conversations always good?</p>
<p>Hmmmmmm, no.</p>
<p>Are conversations sometimes risky?</p>
<p>When talking to strangers… sure.</p>
<p>Do conversations help in making stuff?</p>
<p>Hmmmmmm, no.  Actually, the distraction can be somewhat disruptive.</p>
<p>As it is all based on the idea that flat is better than hierarchy, is that universally true?</p>
<p>Not if psychology, anthropology and all of human history means anything.</p>
<p>Is there any ROI to this Conversational Marketing thing?</p>
<p>No.  It is more avocation than vocation.</p>
<p>Has any of the professed experts of CM ever run a multimillion-dollar enterprise?</p>
<p>No.</p>
<p>Has any of the authors of the Cluetain Manifesto ever run a multimillion-dollar enterprise?</p>
<p>No.</p>
<p>So, other than you trying to hawk some rationale for your business, what is your article about Brian?</p>
<p>I appreciate the chat.</p>
<p>Regards,</p>
<p>Amanda Chapel<br />Managing Editor<br />Strumpette.com</p>
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		<title>By: Anonymous</title>
		<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/comment-page-1/#comment-1118</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sat, 10 Feb 2007 17:58:00 +0000</pubDate>
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		<description>Do you think company&#039;s should socially bookmark posts or stories covertly?</description>
		<content:encoded><![CDATA[<p>Do you think company&#8217;s should socially bookmark posts or stories covertly?</p>
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		<title>By: geektastik</title>
		<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/comment-page-1/#comment-1117</link>
		<dc:creator>geektastik</dc:creator>
		<pubDate>Fri, 09 Feb 2007 16:46:00 +0000</pubDate>
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		<description>Thanks very much for your feedback on &lt;a HREF=&quot;http://geektastik42.blogspot.com/2007/01/pr-20-im-moca_25.html&quot; REL=&quot;nofollow&quot;&gt;my post&lt;/a&gt; about this.  I completely agree that the key is transparency and participation/engagement.&lt;br/&gt;&lt;br/&gt;We evangelists do, I think, have to temper our enthusiasm with the acknowledgment that blogging is not always the right decision for everyone, even for companies with nothing to hid.  &lt;br/&gt;&lt;br/&gt;Instead, we should keep in mind the strengths of blogging and the end-goals it achieves, and look to find the best tools that most effectively achieve those goals.  &lt;br/&gt;&lt;br/&gt;I think that will often point to blogging and other &quot;social tools,&quot; but no single tool with fit every need - however much my geekiness wishes it did :D</description>
		<content:encoded><![CDATA[<p>Thanks very much for your feedback on <a HREF="http://geektastik42.blogspot.com/2007/01/pr-20-im-moca_25.html" REL="nofollow">my post</a> about this.  I completely agree that the key is transparency and participation/engagement.</p>
<p>We evangelists do, I think, have to temper our enthusiasm with the acknowledgment that blogging is not always the right decision for everyone, even for companies with nothing to hid.  </p>
<p>Instead, we should keep in mind the strengths of blogging and the end-goals it achieves, and look to find the best tools that most effectively achieve those goals.  </p>
<p>I think that will often point to blogging and other &#8220;social tools,&#8221; but no single tool with fit every need &#8211; however much my geekiness wishes it did <img src='http://cdn.briansolis.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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		<title>By: Brian Solis</title>
		<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/comment-page-1/#comment-1116</link>
		<dc:creator>Brian Solis</dc:creator>
		<pubDate>Fri, 09 Feb 2007 16:42:00 +0000</pubDate>
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		<description>Geoff, TJ, thank you. Geoff, I think we&#039;ll have many more of these conversations with clients.  &lt;br/&gt;&lt;br/&gt;TJ, who knew right?  It&#039;s astonishing at just how difficult it is to get them to embrace the idea of conversations versus selling - and without tying it to the bottom line.</description>
		<content:encoded><![CDATA[<p>Geoff, TJ, thank you. Geoff, I think we&#8217;ll have many more of these conversations with clients.  </p>
<p>TJ, who knew right?  It&#8217;s astonishing at just how difficult it is to get them to embrace the idea of conversations versus selling &#8211; and without tying it to the bottom line.</p>
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		<title>By: T.J.</title>
		<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/comment-page-1/#comment-1115</link>
		<dc:creator>T.J.</dc:creator>
		<pubDate>Thu, 08 Feb 2007 23:30:00 +0000</pubDate>
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		<description>Right on, Brian. It seems much more important to cultivate relationships and establidh dialogue than to sell, sell, sell the product.</description>
		<content:encoded><![CDATA[<p>Right on, Brian. It seems much more important to cultivate relationships and establidh dialogue than to sell, sell, sell the product.</p>
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		<title>By: geoff</title>
		<link>http://www.briansolis.com/2007/02/are-you-talking-to-me-taking-bs-out-of/comment-page-1/#comment-1114</link>
		<dc:creator>geoff</dc:creator>
		<pubDate>Thu, 08 Feb 2007 20:27:00 +0000</pubDate>
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		<description>Great entry.  How true. I had a conversation with a client today about the very same thing. Engage, not sell.&lt;br/&gt;&lt;br/&gt;GL</description>
		<content:encoded><![CDATA[<p>Great entry.  How true. I had a conversation with a client today about the very same thing. Engage, not sell.</p>
<p>GL</p>
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