Archive for February, 2007

Don’t Kill the Press Release, Shoot the Messenger

shootMessenger

Taking a step back from the highly publicized and globally viewed online game show series, “Get It or Don’t Get It,” I am still shaking my head wondering at what point the communications industry stopped paying attention to the need for evolution.

Millions of bloggers (not to mention journalists) use traditional releases to write stories everyday. Customers read SEO press releases in Yahoo and Google to make decisions.

DEMO 07 Though Pictures

I’m at DEMO – unofficially working with Ephraim Schwartz and Steve Fox of Infoworld. I’m snapping a ton of pictures and they’re running them in online stories and their DEMO slideshows.

Pictures are worth a thousand words….so, I’ve decided to cover DEMO as more of a photo journalist than a live blogger. UPDATE: Here’s a link to the entire album of 300 pictures from the event.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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