Thanks to Ryan Clark Holiday for His Post on The Future of PR

Thank you to Ryan Clark Holiday for his post yesterday discussing the future of pr.

Per Ryan’s post...

I’ve been trying to articulate my thoughts on where I think PR is heading in both the near and distant future. I was having trouble and then I found Brian Solis’ post on the matter and realized I didn’t have to write it anymore. He did it for me.

“For far too long, PR has operated behind a wall, spamming media with generic emails and press releases, without taking the time to understand why their news matters to the community they’re trying to reach. And now with the tools to reach communities directly at their fingertips, many will fail, while a few smart, immersed, and passionate professionals will converse transparently. But perhaps at that point, they’re no longer just another PR person, they could in theory, graduate to something much more important and influential.”

Read that, print it out, and tape it to the wall in front of your desk.

Much appreciated Ryan. Just trying to change the world one person at a time.

  • Ryan Holiday

    Appreciate your post. And I think you’re right, you might start to see high turnovers with the really good PR people in the future, as they develop their skills and their supervisors realize that those talents would be better used in other areas.

    Regardless of what you want to do, there is absolutely NOTHING to lose from entangling yourself in this network of bloggers and writers.

    Talk to you soon,


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • New Research on Innovation Centers
  • To whom it may concern by Brian Solis
  • Brian Solis LikeMinds, London
  • Brian Solis LikeMinds, London