Studying the impact of innovation on business and society

Month: March, 2007

Twitter is real-time “anywhere” messaging and networking

twitter is the message heard around the world – so to speak or so to read. It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now. It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is…

twitter is instant “anywhere” messaging

twitter is the message heard around the world – so to speak or so to read. It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now. It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is…

Don’t Try to Control the Conversation

John Bell recently explored the topic, “Who ‘owns’ conversational marketing? PR, Advertising or The People” over at Strumpette – The Naked Journal of the PR Biz. I also recently covered the subject in my post, “Community, Conversational and Comment Marketing, Will the Real CM Please Stand-up.”Here’s my take. Nobody owns the conversation (except for the people), and therefore we should not even try to dictate its direction. It is possible to subtly influence it by providing information and discussion points…

Social Media Takes Center Stage – Advanced PR Forum in Los Angeles

Bulldog Reporter, Advanced PR Forum, Olympic Collection, Los Angeles It’s amazing how much difference a few months makes. This past Friday in Los Angeles, I participated in a panel discussing the “Brave New World of Social Media,” along with Jen McClure of the Society of New Communications Research and Eric Schwartzman of iPressroom. This is the second time in the past six months that I discussed Social Media at a Bulldog Reporter event, each with a radically different outcome. You…

USAToday.com Socializes News

USAToday.com took a step in “a” direction in the hopes of paving the way for traditional media to follow. But a closed network may not have been far enough… Are they too early? No! Are they too late? No way! Could they do more? Yes…absolutely. But, at this point, this is a promising glimpse of how all news will enable viewers to interact with reporters as well as other readers and peers inside USAToday.com. This is where everything is going,…

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