twitter is the message heard around the world – so to speak or so to read.
It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now.
It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is broadcast simultaneously to your “friends” and “followers” so that the conversation can travel across borders and oceans faster than any blog post.
twitter is the message heard around the world – so to speak or so to read.
It’s an incredible phenomenon that is spreading faster than online parodies of Snakes on a M F Plane…and in my opinion, it has to be the fastest growing social tool out there right now.
It’s everywhere, anywhere messaging so that you can stay in touch with friends, fans, stalkers, and associates whether on the Web, instant messaging, or through text messaging. Each update is broadcast simultaneously to your “friends” and “followers” so that the conversation can travel across borders and oceans faster than any blog post.
John Bell recently explored the topic, “Who ‘owns’ conversational marketing? PR, Advertising or The People” over at Strumpette – The Naked Journal of the PR Biz.
I also recently covered the subject in my post, “Community, Conversational and Comment Marketing, Will the Real CM Please Stand-up.” Here’s my take. Nobody owns the conversation (except for the people), and therefore we should not even try to dictate its direction. It is possible to subtly influence it by providing information and discussion points that help people see things in a different light.
But, in this case, it’s easier to ask who shouldn’t contribute in Social Media because the majority people in PR and Advertising are clueless about how to engage without coming across as marketing.
Bulldog Reporter, Advanced PR Forum, Olympic Collection, Los Angeles
It’s amazing how much difference a few months makes.
This past Friday in Los Angeles, I participated in a panel discussing the “Brave New World of Social Media,” along with Jen McClure of the Society of New Communications Research and Eric Schwartzman of iPressroom.
USAToday.com took a step in “a” direction in the hopes of paving the way for traditional media to follow. But a closed network may not have been far enough…
Are they too early? No! Are they too late? No way! Could they do more? Yes…absolutely.
But, at this point, this is a promising glimpse of how all news will enable viewers to interact with reporters as well as other readers and peers inside USAToday.com.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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