Comments on: Social Media Takes Center Stage – Advanced PR Forum in Los Angeles http://www.briansolis.com/2007/03/social-media-takes-center-stage/ Defining the convergence of media and influence Thu, 09 Feb 2012 19:34:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian Solis http://www.briansolis.com/2007/03/social-media-takes-center-stage/comment-page-1/#comment-1167 Brian Solis Fri, 09 Mar 2007 18:37:00 +0000 Shane, amen! The industry seems to be covering their ears chanting, "la la la la la."<br/><br/>They don't want to hear it, yet the want to believe that they old ways are fine as is.<br/><br/>It's clear to me that Social Media will force a new breed of marketing professionals that will engage with PR and SEO.<br/><br/>I'm only calling all of this out to help the industry wake up - or at the very least, inspire the promising stars to rise up and succeed on their own.<br/><br/>You're article right on. Most companies think that because their releases show up in Google or Yahoo, that their SEO is effective. But it's not about finding your company online when you search by company name, it's about showing up at the top of the list when searching other key words.<br/><br/>I honestly believe that most PR doesn't truly understand SEO and most SEO'ers don't understand markets, pain points, and benefits in order to accurately construct a compelling press release (but then again, most PR pros don't either.) Perhaps the two should work together... Shane, amen! The industry seems to be covering their ears chanting, “la la la la la.”

They don’t want to hear it, yet the want to believe that they old ways are fine as is.

It’s clear to me that Social Media will force a new breed of marketing professionals that will engage with PR and SEO.

I’m only calling all of this out to help the industry wake up – or at the very least, inspire the promising stars to rise up and succeed on their own.

You’re article right on. Most companies think that because their releases show up in Google or Yahoo, that their SEO is effective. But it’s not about finding your company online when you search by company name, it’s about showing up at the top of the list when searching other key words.

I honestly believe that most PR doesn’t truly understand SEO and most SEO’ers don’t understand markets, pain points, and benefits in order to accurately construct a compelling press release (but then again, most PR pros don’t either.) Perhaps the two should work together…

]]> By: Shane Quigley http://www.briansolis.com/2007/03/social-media-takes-center-stage/comment-page-1/#comment-1166 Shane Quigley Fri, 09 Mar 2007 16:01:00 +0000 Why can't the rest of the PR industry listen to you. Great comments and insight. Do you think Social Media is something PR agencies should pick up by themselves or should the SEO community be involved?<br/><br/>I would be grateful to hear your views on my article here: <a HREF="http://blog.epiphanysolutions.co.uk/2007/03/pr-is-dead-long-live-seo.html" REL="nofollow">PR is dead, long live SEO!</a> Why can’t the rest of the PR industry listen to you. Great comments and insight. Do you think Social Media is something PR agencies should pick up by themselves or should the SEO community be involved?

I would be grateful to hear your views on my article here: PR is dead, long live SEO!

]]> By: Brian Solis http://www.briansolis.com/2007/03/social-media-takes-center-stage/comment-page-1/#comment-1165 Brian Solis Wed, 07 Mar 2007 05:26:00 +0000 Phil, great to meet you finally too! <br/><br/>Greg, yes you're right. I think it was a post from the PRSA Boston blog that sparked the PR2.0 is not Web 2.0 post. But I can't remember at the moment. <br/><br/>Julie, thank you very much. The Q&A after the preso was even more informative and interesting.<br/><br/>Barbara, I appreciate it. Thank you! Phil, great to meet you finally too!

Greg, yes you’re right. I think it was a post from the PRSA Boston blog that sparked the PR2.0 is not Web 2.0 post. But I can’t remember at the moment.

Julie, thank you very much. The Q&A after the preso was even more informative and interesting.

Barbara, I appreciate it. Thank you!

]]> By: Barbara Rozgonyi http://www.briansolis.com/2007/03/social-media-takes-center-stage/comment-page-1/#comment-1164 Barbara Rozgonyi Wed, 07 Mar 2007 03:03:00 +0000 Thanks for recapping your presentation on this post - and for linking to the slides. You make some simple, yet powerful points like markets are conversations - participation is marketing. <br/>Barbara Rozgonyi Thanks for recapping your presentation on this post – and for linking to the slides. You make some simple, yet powerful points like markets are conversations – participation is marketing.
Barbara Rozgonyi

]]> By: Julie http://www.briansolis.com/2007/03/social-media-takes-center-stage/comment-page-1/#comment-1163 Julie Wed, 07 Mar 2007 00:41:00 +0000 Phenomenal PPT presentation. Very clear, great tutorial for those of us on the agency side, not to mention on the client side. Wish I could have heard the presentation in person. Phenomenal PPT presentation. Very clear, great tutorial for those of us on the agency side, not to mention on the client side. Wish I could have heard the presentation in person.

]]> By: GregPC http://www.briansolis.com/2007/03/social-media-takes-center-stage/comment-page-1/#comment-1162 GregPC Tue, 06 Mar 2007 13:02:00 +0000 Good post. I've been attending various social media events and whatnot here in the Boston-area and have seen that same evolution taking place. But like you I've also seen a certain ham-handedness that isn't going to help the perception of PR. Good post. I’ve been attending various social media events and whatnot here in the Boston-area and have seen that same evolution taking place. But like you I’ve also seen a certain ham-handedness that isn’t going to help the perception of PR.

]]> By: philgomes http://www.briansolis.com/2007/03/social-media-takes-center-stage/comment-page-1/#comment-1161 philgomes Tue, 06 Mar 2007 02:09:00 +0000 Good to finally meet you! Good to finally meet you!

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