Robert Scoble Meets Hooman from Radio Alice 97.3 at Web 2.0 Expo

Sometimes the best marketing at events of this caliber is “lobby marketing.”

Robert Scoble, Jeremiah Owyang, Chris Pirillo, among others drew the crowds online and in person while they streamed live video from the show – courtesy of ustream.tv (and a little know how from the Podtech crew.)

I spent the greater part of Sunday – Wednesday catching up with many visionaries and industry influencers – all of whom I would have missed had I attended conferences or roamed the expo floor.

While catching up with Scoble and Justin Kan of Justin.tv, I noticed a familiar face from across the hall. It was none other than Hooman of the Sarah and No Name morning show on Radio Alice 97.3 – you may recognize the show as Justin has recently joined the crew for two on-air appearances.

As his attendance at the Web 2.0 Expo seemed intriguing, I walked over to introduce myself. After talking for a bit, he asked who was the most famous blogger in the room. It was a natural opportunity to walk him over to Scoble. And, within a few moments, Hooman had the camera ready to go for an on-the-spot interview.

As it turns out, Hooman just launched a new video blog and is striving for 2 million hits per month. His guests will cross the spectrum of noteworthy industries including tech, music, entertainment, socialites, and politics. Other than Scoble, his first set of guests include Mayor Gavin Newsom, Hillary Swank, and Tyson Beckord.

I’ve included the video with Scoble below.

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  • Geoff_Livingston

    Nothing like a little old fashioned lobby networking. Old marketing methods + new media = superior results. :)

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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