Comments on: PR 2.0 Takes the Stage at Web 2.0 Expo – Part I of II http://www.briansolis.com/2007/04/pr-20-takes-stage-at-web-20-expo-part-i/ Defining the convergence of media and influence Thu, 09 Feb 2012 21:53:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: StoryOfMyLife http://www.briansolis.com/2007/04/pr-20-takes-stage-at-web-20-expo-part-i/comment-page-1/#comment-1210 StoryOfMyLife Tue, 24 Apr 2007 05:38:00 +0000 http://70.32.83.183/2007/04/20/pr-20-takes-the-stage-at-web-20-expo-part-i-of-ii/#comment-1210 Why we like it so much is that the medium and tools are not in some mysterious world that we can't get through the murk to. The people are real, they're accessible, and things are more immediate (which is both good and bad).<br/><br/>It just seems we have so much choice now. of course as with any new start on up a limited budget the choices can be overwhelming (where should I best spend my advertising dollars) but it's better to have all these choices than be ignorant of them, which is how PR was for so long to non-PR people. Why we like it so much is that the medium and tools are not in some mysterious world that we can’t get through the murk to. The people are real, they’re accessible, and things are more immediate (which is both good and bad).

It just seems we have so much choice now. of course as with any new start on up a limited budget the choices can be overwhelming (where should I best spend my advertising dollars) but it’s better to have all these choices than be ignorant of them, which is how PR was for so long to non-PR people.

]]> By: Michael Tangeman http://www.briansolis.com/2007/04/pr-20-takes-stage-at-web-20-expo-part-i/comment-page-1/#comment-1209 Michael Tangeman Mon, 23 Apr 2007 14:02:00 +0000 http://70.32.83.183/2007/04/20/pr-20-takes-the-stage-at-web-20-expo-part-i-of-ii/#comment-1209 Spot-on, Brian. And thanks for sitting up there sans Kevlar body armor to put this position forward at a forum like Web 2.0.<br/><br/>Let's hope that in this new era of public relations, those who learn to combine the use of new and old tools to deliver quality, non-hyped, honest service to their clients and the organizations they serve will outnumber the used-car salespeople that have given p.r. the reputation that it has today.<br/><br/>It's not enough that the clients are happy because one has delivered them the capability to use "all that new stuff" to sell their product and message. There's an opportunity to demonstrate how the "new stuff" may become an effective tool for circumventing the hype and hyperbole that is an embarrassing part of the p.r. business and still deliver in terms of the business and strategic goals of the client. Spot-on, Brian. And thanks for sitting up there sans Kevlar body armor to put this position forward at a forum like Web 2.0.

Let’s hope that in this new era of public relations, those who learn to combine the use of new and old tools to deliver quality, non-hyped, honest service to their clients and the organizations they serve will outnumber the used-car salespeople that have given p.r. the reputation that it has today.

It’s not enough that the clients are happy because one has delivered them the capability to use “all that new stuff” to sell their product and message. There’s an opportunity to demonstrate how the “new stuff” may become an effective tool for circumventing the hype and hyperbole that is an embarrassing part of the p.r. business and still deliver in terms of the business and strategic goals of the client.

]]> By: Web2.0PRDude http://www.briansolis.com/2007/04/pr-20-takes-stage-at-web-20-expo-part-i/comment-page-1/#comment-1208 Web2.0PRDude Sun, 22 Apr 2007 12:01:00 +0000 http://70.32.83.183/2007/04/20/pr-20-takes-the-stage-at-web-20-expo-part-i-of-ii/#comment-1208 We call ourselves a Web2.0 PR firm. Our work revolves around a mix of traditional and online activities – strategic communications, research, creating interesting content, natural SEO, interacting with social networks, building blogs and websites, media relations and other activities. Our clients are happy and value us because we “get all that new stuff” and can integrate it with their traditional earned media efforts, marketing and sales practices. To me, Web2.0 is simply a set of read/write technologies that we have creatively applied to our craft. <br/>There is no conceptual disconnect or dishonesty. <br/><br/>Howard We call ourselves a Web2.0 PR firm. Our work revolves around a mix of traditional and online activities – strategic communications, research, creating interesting content, natural SEO, interacting with social networks, building blogs and websites, media relations and other activities. Our clients are happy and value us because we “get all that new stuff” and can integrate it with their traditional earned media efforts, marketing and sales practices. To me, Web2.0 is simply a set of read/write technologies that we have creatively applied to our craft.
There is no conceptual disconnect or dishonesty.

Howard

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