Comments on: Social Media Killed the Video News Release Star

By: Appealing to the senses « Miranda Lou

Appealing to the senses « Miranda Lou — Wed, 20 Oct 2010 17:48:48 +0000

[...] company is tech savvy, but also it vamps up the credibility and excitement! According to Blogger Brian Solis, “Online video is the next frontier for the communications industry adding a new layer of [...]

By: Abby

Abby — Thu, 27 Sep 2007 15:22:00 +0000

Brian,
You bring up some very interesting points. I am a senior public relations student and I am constantly learning about the new forms of news releases and social media. We are focusing on blogs and podcasts in order to prepare us for the new age of the news release. I think it is still very important to blend both the traditional release with the new. Very nice post.

By: Nick Peters

Nick Peters — Thu, 19 Jul 2007 21:41:00 +0000

addendum to above that I neglected to include: we counsel our clients from a production and content standpoint that the value of the VNR as a communications vehicle to online communities will obviously depend on the PR practitioner’s understanding that in this world, the VNR cannot intend to spin…the story has to be published with the understanding that communities of free spirits in the social media space will see in it what they will, and use it accordingly…or not. The goal is to create discussion and buzz, and not to try and impose a commercial point of view. nick

By: Nick Peters

Nick Peters — Thu, 19 Jul 2007 21:27:00 +0000

Excellent post, Brian. I've been in the PR video space since I left network broadcast news in 1987, and I can't remember a more suitable platform for the old 1:30 narrated VNR intended for TV news broadcasts than the full spectrum of web 2.0 applications. Bite-size chunks of broadcast quality video that succinctly tell audience-appropriate compelling stories in brands are ideal for corporate and media websites, social and viral media, downloading, podcasts, etc. The Internet and its wealth of communities and applications breathes new life into a format that has tremendous advantages for end users and publishers alike, and can then be leveraged across other digital platforms such as venue-based and out-of-home networks. We're enjoying evangelizing the rebirth of the format in the wake of the Internet video boom.

Nick Peters, SVP Marketing & Strategy, On The Scene Productions
On The Scene Productions

By: Sally

Sally — Sun, 13 May 2007 00:02:00 +0000

Brian,

Wise words - as always. I am going to post this to the Daily 'Dog.

Let's talk about this at SMC Wednesday night in LA. I look forward to seeing you there.

Sal
Sally Falkow
PRESSfeed

By: Brian Solis

Brian Solis — Wed, 09 May 2007 18:00:00 +0000

Scott, thank you!

Nic Ray, I'll check them out.

Geoff, you're right. Or at least start by consuming to see what works. Thanks for the nice words!

By: Geoff_Livingston

Geoff_Livingston — Tue, 08 May 2007 03:46:00 +0000

It’s time to get camera training. This should be a requirement for any communications school these days. Good advice on balancing traditional programs with the new. Always poignant, Brian.

By: nic ray

nic ray — Mon, 07 May 2007 19:10:00 +0000

Thanks Brian, very interesting post. A company that is getting video based PR spot on is blendtec (www.willitblend.com).

By: Scott Baradell

Scott Baradell — Mon, 07 May 2007 15:19:00 +0000

Good insights, Brian. Thanks for the post.