Comments on: Robert Scoble Asks, "Is Facebook the New Press Release?"

By: G-Ro

G-Ro — Tue, 24 Jul 2007 19:13:00 +0000

This was a great post that I just ran across. Facebook is no doubbt taking over the social media world but it doesn't mean that it is the only place to get the word out. With the advent of web 2.0 it is easier than ever to get your message across so why not use as many platforms as possible to do so. Working for the Orlando Employment Guide has shown that even in a smaller regional market there is much ground to cover to let the world know about your events and happenings. As far as bands and musicians go, it is all the same practice. My blog for online music marketing and promotion has a central focus on getting away from just myspace or facebook and getting your message across to as many people as possible as quick a possible! Thanks for your post again and I'll be sure to keep reading!

By: Jany

Jany — Tue, 24 Jul 2007 17:07:00 +0000

Hi Brian,

I agree with you that PR is about relationships and not venues, and I'm glad you said it. People seem to want to point to LinkedIn or Facebook or the Social Media News Release and say, "This is it!" But it isn't. "It" is just another way to get out your message. Whether whatever "it" is works in the end doesn't necessarily make or break your messaging because we're broadening our options and therefore our opportunities, not choosing among them.

I wish more people understood that. Thanks for your delightful post... I was begining to think no one, except for the elite group you mentioned, got "it."

Jany

By: mesmerized

mesmerized — Fri, 13 Jul 2007 08:10:00 +0000

I agree with you, when you say it has moved from departing a message to listening and more or less respecting the response.

Im a aspiring PR person and recently took a step into the corporate world, im not too sure if it fortunate or not but started working in the PR dept of a web2.0 consulting arm.

My observation (may be constraint to India) is that the practice from being in control of the message for a PR person, to actually going out there and being a part of the Conversation is the biggest Hurdle.

What do you think ??

Priya S

By: Constantin Basturea

Constantin Basturea — Wed, 11 Jul 2007 00:22:00 +0000

It’s interesting to see how the same idea pops up in different places in the blogosphere Andrew B. Smith has posted recently on this topic – he argues that Facebook might be an interesting model for media relations in the future:

http://objecttowers.typepad.com/the_new_view_from_object_/2007/07/is-facebook-the.html

By: Moksh Juneja

Moksh Juneja — Tue, 10 Jul 2007 21:23:00 +0000

using facebook for all PR practical purposes.. the best part applied to other social network sites

By: David

David — Tue, 10 Jul 2007 18:06:00 +0000

Thanks for the summary — this is the best description of what Facebook is and what it isn’t that I’ve seen.

I’m very impressed with your blog and what you’ve written generally. I’m relatively new to this business and I’m reading everyone – I’ll be sure to come back here to learn more.