The market is currently enjoying a good rally which has seen most stocks gain from competitive advantage and it would be advisable for all stock market enthusiasts to seize this opportunity and plan their investments in a safer yet conducive stock market. With NIFTY hovering around 4800-4900 +, it is expected to take hold of this currently rally and be realistically be closest to 5000 more so than before in what should be its new 52 week high.

Lot many untouched stocks are still there which are ready to blast any moment.

Regards
SHARETIPSINFO TEAM

Make no mistake, Social Media is the new gold rush in marketing and everyone is integrating it into their own PR and branding. At the end of the day, there are simply many opportunistic marketers that realize that they can sell new, more expensive services by aligning with all things social.

With that said, it makes it all the more important for experts to help others rise above the noise and parity to actually improve PR.

I’m a fan of Marketwire and issued the first true’ish social media release on your service. Your team worked with me to hand code it so that it would cross with many initial social elements. I still reference that in the “greatest hits” section of my blog.

Yes, you’re right. This is all about improving communications and increasing efficiency. It also is about taking a step back and realizing that there are different tools for different tasks. A traditional release and a social media release can co-exist, they can even cross at the same time. It’s their platform, targets, and content (and methodology) that are different.

And in the world of Social Media, terms like audience and buyer are disingenuous. We’re trying to reach people through social tools whereas press releases, we’re trying to reach press, analysts, and also buyers – and for the most part, a well written press release will get good traction using wire distribution.

I think you’re right with the statement, “…in the world of Social Media, people don’t want to read PRESS RELEASES!”

I should amend that to read, they’re don’t want to read press releases as the majority are written today. Having to and wanting to are two different things. Yes bloggers, and people, read them, but they have to sort through so much bs to find the real value that it’s really a daunting process. In fact, it was a blogger who publicly complained about releases, calling for their bloody death, that started the entire movement for social media releases.

Thom, I appreciated your comments and thoughts here. Cheers!

Good to see the industry pundits are keeping their eye on how things are progressing at Marketwire. As you might have guessed, there are some pieces of your post I find compelling, and some deserving of a response. Mostly, I am intrigued by the classification of the PR for Social Media industry as an opportunistic Gold Rush. Certainly there are those who will jump at the web traffic a lot of these social sites are seeing and try to take advantage. However, is there not still a large portion of our industry that is just trying to improve upon the way they communicate with the people who want to hear from them? Was it opportunistic of Marketwire back in 1994 when we first introduced email distribution of press releases? Or were we just developing a new standard for how PR can communicate with the people who want to hear from us? I would contend that these new social sites represent a new method of communicating that, far from being a Gold Rush, is better classified as the next “email” – a communication medium that will one day be standard. That is why Marketwire is trying to help our clients understand that medium and engage it – something that FutureWorks itself has been very successful at.

You are correct there are no magic bullets in social media, pr, or wire distribution. However, there is such a thing as improving and making your communications more efficient. That’s what our acquisition of PRNN is all about. Just like the days before FTP or AP Satellite distribution, we are still seeking more effective ways to connect interested parties. Today, interested Bloggers and members of these social sites are without consistent methods for receiving information. Our goal is to bring together distribution mechanisms in one solution that includes web postings, RSS feeds, email distribution, distribution to the media, financial newswires, and of course, social sites. Whether our clients continue the conversation or not is up to them. Their press releases are nothing more than the “Knock, Knock” in a conversation and our job is to distribute that message to people who may be interested in asking, “Who’s There?”

I thank you for the discussion of my attributed quote from the announcement as well. It is ironic that I was just having a conversation about David Meerman Scott’s Gobbledygook Manifesto before releasing that announcement. However, as David points out, the most important thing in PR is writing for your audience (or “Buyer” as David puts it). This announcement was not intended for social sites, it was intended for PR and Communications professionals. It was, as you pointed out, a traditional press release targeted as a one directional “just so you’re aware” to the thousands of PR and IR professionals who are interested in what’s going on at Marketwire. This is a great example of that which you so often preach – traditional press releases and social media releases or Social Bulletins, as Paul Dyer recently suggested, have their different places.

I would, however, like to apologize if it came across as too assuming when I referred to Marketwire as a “…pioneer in social media development and distribution.” I most certainly did not intend to take anything away from yourself or the many others who have made significant contributions in that regard… The truth is Marketwire only develops new solutions because people like you create a demand for them! What my statement did mean, however, is that Marketwire has made a name for itself by being nimble, innovative, and developing best of breed products for the web. We are in an industry with few competitors, but among those select few I stand by my words that Marketwire is indeed a pioneer.

There is a lot to discuss from this Blog post Brian, but I will wrap up my Comment with just a brief response to a quote you put great emphasis on. That is the statement that “… in the world of Social Media, people don’t want to read PRESS RELEASES!” While I understand the meaning of your words, I would have to argue that yes, they most certainly do. As David Weiner so clearly outlined above, there are tens of thousands of Bloggers and people involved in these social sites who are reading our press releases. Would they PREFER the content in a more no-nonsense format, spin-free and rich with relevant links? Absolutely. However, at this point the best we can do is to educate our clients on how to communicate in these new forums while making the necessary tools available to them. Transitioning from the traditional world of PR into the social world is going to take time for a lot of people.

In the meantime, I do hope that once our integration with PRNN’s platform is complete, you will check out how well you think our distribution has or has not improved. Maybe even revisit this conversation then with either a recap of its quality, or an I told you so if there is still work to be done 

Best,

Thom Brodeur
Senior Vice President, Global Strategy & Development, Marketwire

Michael, excellent comment. Yes indeed SEO is a big benefit to businesses using wires as it puts news in front of potential customers. Social media on the other hand, well, I just don’t see it.

Shannon, thank you for the clarification. I too have personally spoken with Marketwire on many occassions and also helped counsel them on what is and isn’t social media. I have to say honestly, there are massive disconnects across the wire industry in general. I’m a big supporter of their new media strategies, but as you said, they sat on that social media horn in a way that symbolizes why PR is all about spin.

David, PR Newswire is definitely one of the leading wire services with a very compelling set of products. In fact, I’ve noticed that PR Newswire has popped up as a leading source on Techmeme several times, which is impressive.
Thanks for sharing these examples and your thoughts with the community.

We, at PR Newswire, agree with a lot of the frustrations you are vocalizing, and feel many of them on a regular basis.

While our Multimedia News Releases and press releases are not Social Media Press Releases by a lot of people’s standards and definitions, this is quite intentional. The news we issue for our clients should stem conversations. We enable those conversations by adding numerous bookmarking buttons, a BlogIt button, optimizing for search, etc. We help bloggers, journalists, investors and consumers track the conversation with our Technorati Search and Google Blog Search buttons.

But the reason many don’t believe our multimedia and text news releases are not authentic social media press releases are because they don’t incite conversations directly within the news release. Again, this is quite intentional – in speaking with our clients we have learned time and again that they want these conversations to happen on their websites. And similarly, consumers want these conversations to happen on their regular web destinations. Very often, the clients that do ask us to host comments also want us to moderate them.

It is not our business to participate in conversations initiated by our client’s news. We enable conversations. We enable sharing. You enable social media.

Also, I think it’s worth clarifying your statement: “When is the last time a press release showed up in a Technorati or Google blog search because PR was desperate for something more than basic tagging?”

Though the majority of views of press releases take place on sites like Yahoo, one million unique visitors come to our site every month.
* To date, over 87,000 blogs have referenced a press release from our site.
* Over 96,500 blogs have referenced a PR Newswire press release from Yahoo.
* Almost 1,000 blogs have referenced a Multimedia News Release from one of our client’s
Of these, how many posts that were written didn’t reference the actual release?

Take the Trojan Evolve campaign, for example. There were two links to the url of this MNR. There were at least 460 posts referring to the news. Most probably linked to the NY Times article. Here, as in most cases, it is the actual PR work that stemmed the discussion online. Traditional media still and will always triggers a lot of these conversations.

PR Newswire’s products and services are designed to help agencies or corporate clients execute their communications strategies. Though we are here to counsel and do so on a daily basis, most of the things you talk about are not our core focus.

Brian, you are 100% right that we are all getting ahead of ourselves. Many of our clients and your clients don’t have RSS enabled news rooms. All of us have to work on education together and take things step by step. What people like you, Shannon Whitley, Steve Phil and Ming, Bonin Bough, Adam Zand, Todd Defren, etc., are doing is vital and critical. We will continue to participate in these conversations and do everything we can to help the industry move forward.

Thank you for your thoughts and for keeping us on our toes. Your posts are always very engaging and I look forward to each and every one.

Sincerely,
David Weiner
Manager, Emerging Media
PR Newswire

From my experience, though, both Kevin and Marketwire have been participating in our conversations. Kevin has been active in his local Social Media Club and has provided comments through the Google Group. I’d say that his style is to build relationships through one-on-one contact, rather than through larger groups. He’s been a big supporter of my work and I’m happy that his hard work is being recognized. I think Marketwire is genuinely interested in moving forward with new media distribution. They probably sat on the SM horn a little too long in this release, but I’m sure that I’ve made the same mistake myself.

In and of itself, the deal is interesting and I think speaks volumes of where the PR wires are heading at a fast pace. I also believe SEO of releases by the wires is an advance over otherwise, and I don’t think what you’re saying is meant to take anything away from the PR wires on that score. Correct me if I’m wrong.

I’ve recently had wide-ranging conversations with reps from a couple of well-known PR wires and they make no pretense that SEO of releases is anything but what it is. I think they see it, and I would agree with them, as a step toward social media, within the available parameters of a news wire.