Comments on: PR and Social Media are Still Oil and Water http://www.briansolis.com/2007/08/pr-and-social-media-are-still-oil-and/ Defining the convergence of media and influence Mon, 21 May 2012 01:59:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian Solis http://www.briansolis.com/2007/08/pr-and-social-media-are-still-oil-and/comment-page-1/#comment-1376 Brian Solis Sun, 12 Aug 2007 17:06:00 +0000 http://70.32.83.183/2007/08/09/pr-and-social-media-are-still-oil-and-water/#comment-1376 David, exactly. Well Said.<br/><br/>Hey Geoff, always a pleasure to have you here. You're right on with that assessment!<br/><br/>Moksh, that's exactly why this is a big issue. The mold needs to be broken here. David, exactly. Well Said.

Hey Geoff, always a pleasure to have you here. You’re right on with that assessment!

Moksh, that’s exactly why this is a big issue. The mold needs to be broken here.

]]> By: Moksh Juneja http://www.briansolis.com/2007/08/pr-and-social-media-are-still-oil-and/comment-page-1/#comment-1375 Moksh Juneja Sat, 11 Aug 2007 13:21:00 +0000 http://70.32.83.183/2007/08/09/pr-and-social-media-are-still-oil-and-water/#comment-1375 PR people are too busy doing client servicing for a number of clients with in a practice, so even if they ever want to get into Social Media they will have to get out of the mould of PR and look at more avenues of opportunities. But they would not, since this would be going beyond the scope of work and more time consuming. PR people are too busy doing client servicing for a number of clients with in a practice, so even if they ever want to get into Social Media they will have to get out of the mould of PR and look at more avenues of opportunities. But they would not, since this would be going beyond the scope of work and more time consuming.

]]> By: Geoff_Livingston http://www.briansolis.com/2007/08/pr-and-social-media-are-still-oil-and/comment-page-1/#comment-1374 Geoff_Livingston Thu, 09 Aug 2007 19:23:00 +0000 http://70.32.83.183/2007/08/09/pr-and-social-media-are-still-oil-and-water/#comment-1374 Good to see you back on social media and PR. I am starting to see a break-out of social media agencies, which are separating themselves from PR firms. My belief is that at least half of PR practitioners will never understand the medium, and this will require a different group of practitioners/service firms. Good to see you back on social media and PR. I am starting to see a break-out of social media agencies, which are separating themselves from PR firms. My belief is that at least half of PR practitioners will never understand the medium, and this will require a different group of practitioners/service firms.

]]> By: David http://www.briansolis.com/2007/08/pr-and-social-media-are-still-oil-and/comment-page-1/#comment-1373 David Thu, 09 Aug 2007 17:53:00 +0000 http://70.32.83.183/2007/08/09/pr-and-social-media-are-still-oil-and-water/#comment-1373 You have designer luggage? Sheesh, I just have a big ol' clunky black bag. ;)<br/><br/>Seriously, I guess I don't know what all the hubbub is and why we need to assign "2.0" or now "3.0" or goofy buzzwords to everything. To me it's just know your audience and give them what works best for them. For some it will be the old-school press release. But other techno-savvy folks need something more, so you're developing a pretty cool way to give them what they need.<br/><br/>Maybe it's just that some folks are resistant to change in general, but to me at least things really haven't changed. "know your audience and give it what it wants" has always seemed to suffice for me. Frankly, that's a rule that extends beyond PR and into pretty much everything in business. <br/><br/>just my two cents. You have designer luggage? Sheesh, I just have a big ol’ clunky black bag. ;)

Seriously, I guess I don’t know what all the hubbub is and why we need to assign “2.0″ or now “3.0″ or goofy buzzwords to everything. To me it’s just know your audience and give them what works best for them. For some it will be the old-school press release. But other techno-savvy folks need something more, so you’re developing a pretty cool way to give them what they need.

Maybe it’s just that some folks are resistant to change in general, but to me at least things really haven’t changed. “know your audience and give it what it wants” has always seemed to suffice for me. Frankly, that’s a rule that extends beyond PR and into pretty much everything in business.

just my two cents.

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