The Future of Communications – A Manifesto for Integrating Social Media into Marketing is still going strong, and I hope it continues to do so.
Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members.
Junta42 is new expert and user-generated search engine providing popular resources for content marketers. There are some really incredible articles in there covering topics from Social Media, PR, B2B, measurement, video, emarketing, among many others.
The essay is described as:
A must read for anyone trying to figure out marketing in the age of social media. Here’s one paragraph from this excellent essay.
“What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer’s business.”