Comments on: Crisis Communications 2.0 – Apple and the iPhone Price Bomb http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/ Defining the convergence of media and influence Thu, 09 Feb 2012 20:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Zvon: Apple iPhone 64Gb | WebMY.COmmunity http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-45346 Zvon: Apple iPhone 64Gb | WebMY.COmmunity Sat, 01 Oct 2011 06:26:30 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-45346 [...] Sursa: Articol, Poza [...] [...] Sursa: Articol, Poza [...]

]]> By: Single Coverage and the Art of Avoiding Double Teams | Write Right Pubs http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-43581 Single Coverage and the Art of Avoiding Double Teams | Write Right Pubs Wed, 20 Jul 2011 04:47:40 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-43581 [...] People who know me know I’m a huge Apple booster (despite the company’s penchant for purchasing God complex shirts off the rack). What Microsoft elides in their ads is the life cycle cost of ownership of PCs versus Macs. While [...] [...] People who know me know I’m a huge Apple booster (despite the company’s penchant for purchasing God complex shirts off the rack). What Microsoft elides in their ads is the life cycle cost of ownership of PCs versus Macs. While [...]

]]> By: D'zei Zie http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-43468 D'zei Zie Sat, 16 Jul 2011 05:09:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-43468 aseekkk.. aseekkk..

]]> By: D'zei Zie http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-43469 D'zei Zie Sat, 16 Jul 2011 05:09:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-43469 ank2 ehoo...miss u.. ank2 ehoo…miss u..

]]> By: D'zei Zie http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-43467 D'zei Zie Sat, 16 Jul 2011 05:02:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-43467 hahahhah.... hahahhah….

]]> By: iphone app developer http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-39024 iphone app developer Wed, 12 Jan 2011 07:32:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-39024 This post is different from what I read on most blog. And it have so many valuable things to learn. This post is different from what I read on most blog. And it have so many valuable things to learn.

]]> By: redz http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-8510 redz Fri, 18 Sep 2009 15:45:28 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-8510 looolololololololo iphone sick kala botol looolololololololo iphone sick kala botol

]]> By: Zappos is Powered by More Than Just Service | PR2.0 http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-4349 Zappos is Powered by More Than Just Service | PR2.0 Fri, 17 Jul 2009 04:38:44 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-4349 [...] Communications for the Social Web - Nike, Just Do It: When a Local Story Runs Away on the Web - Apple and the iPhone Price Bomb - The Skype is Falling - Microsoft PR Sparks a Blogstorm [...] [...] Communications for the Social Web – Nike, Just Do It: When a Local Story Runs Away on the Web – Apple and the iPhone Price Bomb – The Skype is Falling – Microsoft PR Sparks a Blogstorm [...]

]]> By: Brian Solis http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-1472 Brian Solis Fri, 21 Sep 2007 15:13:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1472 Thanks everyone for your comments! It provides an even better read than most articles out there on the subject. Thanks everyone for your comments! It provides an even better read than most articles out there on the subject.

]]> By: jquig http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-1471 jquig Tue, 18 Sep 2007 13:24:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1471 I think that Apple (and I mean Steve Jobs) has learned a lesson from the past - they have the small (but gaining) marketshare with their computers because they didn't adapt their platform to the space when they has the change in the 80's/90's. He's not going to make that same mistake with the iPhone. <br/><br/>And I also remember when the Razr price dropped from$499 to $299 -or less- within the first 3 months. No rebate for those people. <br/><br/>The idea of an evangelist is a good one - Jobs won't be around forever and it would be great to have someone highly visible that's not so polarizing. Someone who could utilize the blogsphere, take care of crisis management and expand the customer base. Which is what I believe the price drop is about. I think that Apple (and I mean Steve Jobs) has learned a lesson from the past – they have the small (but gaining) marketshare with their computers because they didn’t adapt their platform to the space when they has the change in the 80′s/90′s. He’s not going to make that same mistake with the iPhone.

And I also remember when the Razr price dropped from$499 to $299 -or less- within the first 3 months. No rebate for those people.

The idea of an evangelist is a good one – Jobs won’t be around forever and it would be great to have someone highly visible that’s not so polarizing. Someone who could utilize the blogsphere, take care of crisis management and expand the customer base. Which is what I believe the price drop is about.

]]> By: Anonymous http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-1470 Anonymous Mon, 17 Sep 2007 15:49:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1470 I'm lost, why is this a crisis?<br/><br/>I have been a loyal Apple fanatic since '82 when I started programming on a II, had I the money I would have bought into every new goodie they came out with every time without regret, I would have a pyramid of ever shrinking iPods sitting on top of my mac mini sitting on top of my cube, having payed full ??whocareshowmuch?? markup for them.<br/><br/>whats the mark up on a Bently? dont you think they could sell those for just a few thousand less? I mean really they can afford it cant they?<br/><br/>If you have to ask how much it costs and if you care that the price free falls tomorrow, you dont belong here, go buy a back pack for your zune, tom tom, and motorola cell phone and quit whining.<br/><br/>I wanted to be an early adopter but could not afford to, I cant afford to get one without the insurance either, so I have to wait, my sister, no where near the mac fanatic I am, but learning, got the very first one in our area, boyfriend camping out for 6 hours in the mall and all.<br/><br/>she broke it, had to pay a hefty sum to repair it, and now the price drop.<br/><br/>Her kids are grown, she has the cash, she really doesnt care at all, she knew damn well that she was setting fire to $600 the day she got it in her hands and it was worth every penny.<br/><br/>its a Bently and she got to have it now now now, not 4 sensible months from now.<br/><br/>so if that drove away 'loyal' mac fanatics, so be it, steve doesnt need them, he needs market share, he needs customers that respond to greatness and arent afraid to burn cash to have the very best.<br/><br/>I want you to hold that iPhone in the palm of your hand, in 1977, and tell me how $600 could put that much power in that small a space.<br/><br/>he could have sold them for $5000 and you know it. I’m lost, why is this a crisis?

I have been a loyal Apple fanatic since ’82 when I started programming on a II, had I the money I would have bought into every new goodie they came out with every time without regret, I would have a pyramid of ever shrinking iPods sitting on top of my mac mini sitting on top of my cube, having payed full ??whocareshowmuch?? markup for them.

whats the mark up on a Bently? dont you think they could sell those for just a few thousand less? I mean really they can afford it cant they?

If you have to ask how much it costs and if you care that the price free falls tomorrow, you dont belong here, go buy a back pack for your zune, tom tom, and motorola cell phone and quit whining.

I wanted to be an early adopter but could not afford to, I cant afford to get one without the insurance either, so I have to wait, my sister, no where near the mac fanatic I am, but learning, got the very first one in our area, boyfriend camping out for 6 hours in the mall and all.

she broke it, had to pay a hefty sum to repair it, and now the price drop.

Her kids are grown, she has the cash, she really doesnt care at all, she knew damn well that she was setting fire to $600 the day she got it in her hands and it was worth every penny.

its a Bently and she got to have it now now now, not 4 sensible months from now.

so if that drove away ‘loyal’ mac fanatics, so be it, steve doesnt need them, he needs market share, he needs customers that respond to greatness and arent afraid to burn cash to have the very best.

I want you to hold that iPhone in the palm of your hand, in 1977, and tell me how $600 could put that much power in that small a space.

he could have sold them for $5000 and you know it.

]]> By: Anonymous http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-1469 Anonymous Mon, 17 Sep 2007 15:21:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1469 HAHAHAHAHA-<br/> I think the iPhone is cool, but not as much as the suckers with disposable income who are now boo-hooing over their 2 month old toy that has just dropped 200 bucks. Whoever had this phone before now had it as a status symbol, not a communications tool (not saying it doesn't get used to communicate, that's just not why they bought it).<br/>And to the Apple loyal people who will just buy anything from apple because it's from apple, well, i think you know how that goes. I need automatons loyal to my brand.<br/>I would have bought the 600 dollar iPhone if it didn't have theses 2 GAPING holes in it's programming- 1-No exchange server available (smart apple, real smart. Steve doesn't ever, EVER want to share)<br/>2- No GPS (!?). <br/>Their internet when not in a wifi hotspot blows too.<br/><br/>As for announcing the 200 dollar drop the same time the new iPod came out? Probably not the smartest thing, wait two more monthe, sell a crapload of the iPod nano's or whatever their called, then when those suckers have forked an arm and leg over, then drop the iPhone price. HAHAHAHAHA-
I think the iPhone is cool, but not as much as the suckers with disposable income who are now boo-hooing over their 2 month old toy that has just dropped 200 bucks. Whoever had this phone before now had it as a status symbol, not a communications tool (not saying it doesn’t get used to communicate, that’s just not why they bought it).
And to the Apple loyal people who will just buy anything from apple because it’s from apple, well, i think you know how that goes. I need automatons loyal to my brand.
I would have bought the 600 dollar iPhone if it didn’t have theses 2 GAPING holes in it’s programming- 1-No exchange server available (smart apple, real smart. Steve doesn’t ever, EVER want to share)
2- No GPS (!?).
Their internet when not in a wifi hotspot blows too.

As for announcing the 200 dollar drop the same time the new iPod came out? Probably not the smartest thing, wait two more monthe, sell a crapload of the iPod nano’s or whatever their called, then when those suckers have forked an arm and leg over, then drop the iPhone price.

]]> By: SRKNET http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-1468 SRKNET Mon, 17 Sep 2007 08:24:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1468 really interesting <a HREF="www.360view4u.co.uk" REL="nofollow"> analysis</a> - job could see - how influential people power now than his tiny user <a HREF="www.freemarketresearch.co.uk" REL="nofollow">friendly inventions</a>. really interesting analysis – job could see – how influential people power now than his tiny user friendly inventions.

]]> By: Manu Sharma http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-2/#comment-1467 Manu Sharma Mon, 17 Sep 2007 08:19:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1467 This article misses on two important points: one, if Apple can give away $2 billion so easily, this means it has a huge amount of margin on iPhone to fall back upon.<br/><br/>Second, the price drop also signifies future competition anticipated by Apple from the likes of Google Phone and others. It's true there's no competition right now but Jobs is looking far ahead with this drop. <br/><br/>I wrote on these two points a few days ago in <a HREF="http://orangehues.com/blog/2007/09/iphones-200-price-cut-2-billion.html" REL="nofollow">iPhone's $200 Price Cut = $2 Billion Customer Handout</a>: What does it mean for Apple and why did they do it. This article misses on two important points: one, if Apple can give away $2 billion so easily, this means it has a huge amount of margin on iPhone to fall back upon.

Second, the price drop also signifies future competition anticipated by Apple from the likes of Google Phone and others. It’s true there’s no competition right now but Jobs is looking far ahead with this drop.

I wrote on these two points a few days ago in iPhone’s $200 Price Cut = $2 Billion Customer Handout: What does it mean for Apple and why did they do it.

]]> By: Anonymous http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-1/#comment-1466 Anonymous Sun, 16 Sep 2007 19:59:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1466 Steve Jobs was interviewed by USAToday (Sept. 5, 2007): http://www.usatoday.com/tech/products/2007-09-05-jobs-qanda_N.htm .<br/><br/> “What do you say to customers who just bought a new iPhone for $599? Sorry?” <br/>A: “That's technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology. “<br/><br/>Twenty four hours later and a ton of bad publicity, the apology letter…<br/><br/>So nobody at Apple thought the price cut would be an issue or did Jobs simply dismissed any PR concerns and got burned? Steve Jobs was interviewed by USAToday (Sept. 5, 2007): http://www.usatoday.com/tech/products/2007-09-05-jobs-qanda_N.htm .

“What do you say to customers who just bought a new iPhone for $599? Sorry?”
A: “That’s technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that’s what happens in technology. “

Twenty four hours later and a ton of bad publicity, the apology letter…

So nobody at Apple thought the price cut would be an issue or did Jobs simply dismissed any PR concerns and got burned?

]]> By: tiptonww http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-1/#comment-1465 tiptonww Sun, 16 Sep 2007 16:07:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1465 great article - comments sent to my son follow:Steve has really blown it. A $100 back is nice but he missed the issue. It is tangible vs intangible. In fact Apple's great leadership has come from how they nurture the intangible. The $100 solved the tangible. But he did not solve Mom chiding me for buying the Iphone early, nor the ribbing I'm getting from my golfing buddy's who didn't buy an Iphone. Steve needs to give the early birds some kind of advance down load free of software that will other wise cost money - could be a free down load of the up coming GPS software that will be sold as a an Itunes download (my opinion). Then he needs to nurture the early birds with a direct mail program - forming us into a "renewed loyal" Apple "disciple Club." In effect give us back our "cutting edge 'braggn' rights."<br/>Love Dad great article – comments sent to my son follow:Steve has really blown it. A $100 back is nice but he missed the issue. It is tangible vs intangible. In fact Apple’s great leadership has come from how they nurture the intangible. The $100 solved the tangible. But he did not solve Mom chiding me for buying the Iphone early, nor the ribbing I’m getting from my golfing buddy’s who didn’t buy an Iphone. Steve needs to give the early birds some kind of advance down load free of software that will other wise cost money – could be a free down load of the up coming GPS software that will be sold as a an Itunes download (my opinion). Then he needs to nurture the early birds with a direct mail program – forming us into a “renewed loyal” Apple “disciple Club.” In effect give us back our “cutting edge ‘braggn’ rights.”
Love Dad

]]> By: Anonymous http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-1/#comment-1464 Anonymous Sun, 16 Sep 2007 14:57:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1464 Me, I've found it MUCH easier to be sympathetic and even admiring of Apple with the pugnacious and perennially overreaching Guy Kawasaki out of the picture.<br/><br/>It was always my perception that people like Kawasaki might be good at rousing the faithful -- but it was his evangelism that alientated people like me. Me, I’ve found it MUCH easier to be sympathetic and even admiring of Apple with the pugnacious and perennially overreaching Guy Kawasaki out of the picture.

It was always my perception that people like Kawasaki might be good at rousing the faithful — but it was his evangelism that alientated people like me.

]]> By: Anonymous http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-1/#comment-1463 Anonymous Sun, 16 Sep 2007 13:44:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1463 Exactly how many time has Microsoft or any other technology company credited anybody. Have we forgotten that the RAZR phone was $499 at one point and ZOOMED down to a mere $59? As to the person who had the phone a mere 2 weeks...well, they qualify for the $200 refund. Me...I knew I was going to get screwed and I did. How much was your first HD tv? This is a complete non-event and the media is beating the drums like it means anything. Exactly how many time has Microsoft or any other technology company credited anybody. Have we forgotten that the RAZR phone was $499 at one point and ZOOMED down to a mere $59? As to the person who had the phone a mere 2 weeks…well, they qualify for the $200 refund. Me…I knew I was going to get screwed and I did. How much was your first HD tv? This is a complete non-event and the media is beating the drums like it means anything.

]]> By: sensible http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-1/#comment-1462 sensible Sun, 16 Sep 2007 13:42:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1462 it isn't suprising to find ths comments section for this page reveals that it's nothing more than a blog. the only people i've heard complaining about the apple iPhone price drop have been bloggers and "journalists" (who, if you scratch the surface, are badly paid nerds who were bloggers a few weeks ago or will be in a few weeks down the road).<br/><br/>all the actual iPhone owners i know... and i know more than a few... have no problem with their phone or it's price or the rebate in store credit.<br/><br/>great phone. great price (now greater). great deal.<br/><br/>when you own one... your complaints will be based on something. it isn’t suprising to find ths comments section for this page reveals that it’s nothing more than a blog. the only people i’ve heard complaining about the apple iPhone price drop have been bloggers and “journalists” (who, if you scratch the surface, are badly paid nerds who were bloggers a few weeks ago or will be in a few weeks down the road).

all the actual iPhone owners i know… and i know more than a few… have no problem with their phone or it’s price or the rebate in store credit.

great phone. great price (now greater). great deal.

when you own one… your complaints will be based on something.

]]> By: Anonymous http://www.briansolis.com/2007/09/crisis-communications-20-apple-and/comment-page-1/#comment-1461 Anonymous Sun, 16 Sep 2007 10:12:00 +0000 http://70.32.83.183/2007/09/14/crisis-communications-20-apple-and-the-iphone-price-bomb/#comment-1461 Honestly, it wasn't much off here as what happened to the eMac, back in 2002. <br/><br/>History has it Apple released a single public model around the 1st of June, 2002. By August there was not only a price drop but the upcoming Mac OS 10.2. Apple then upgraded all eMac models by dropping CDRW model for eMac Combo and +200 for a SuperDrive Model. <br/><br/>To tell what happened to me is I lost even the discount of 10.2 of which I was expected to pay the full $129. Then the upgraded eMac line included a Combo Drive for $200 off the previous release of the CDRW model. So my losses amounted to $329 for a non-DVD model. Honestly, it wasn’t much off here as what happened to the eMac, back in 2002.

History has it Apple released a single public model around the 1st of June, 2002. By August there was not only a price drop but the upcoming Mac OS 10.2. Apple then upgraded all eMac models by dropping CDRW model for eMac Combo and +200 for a SuperDrive Model.

To tell what happened to me is I lost even the discount of 10.2 of which I was expected to pay the full $129. Then the upgraded eMac line included a Combo Drive for $200 off the previous release of the CDRW model. So my losses amounted to $329 for a non-DVD model.

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