Now is Gone on; Pre-orders Open

I’m happy to announce that Now is Gone is on and is available for pre-orders.

Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.

In the past, my approach to discussing New PR and Social Media has been focused on the blogosphere. I realized however, that if I wanted to reach broader groups of people, that it would take a traditional form of media to realistically reach the people that would most benefit from the ideas and strategies shared in this book.

Good friend, Geoff Livingston invited me to help him document the shift in media and the necessary evolution in PR and I jumped at the chance.

Now is Gone contains zero BS, spin, old school marketing dressed up as something new, nor does it borrow the ideas of others and claim them as our own. It is simply an excellent resource to help you grow along with new media by sharing insight and experience from the edge.

For more information, visit the Now Is Gone blog.

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  • Laura Athavale Fitton

    Very cool. Congratulations!

  • Tatsuya Nakagawa

    Great to hear. I’m sure it will do well.

  • Adam Metz

    Brian, I can’t wait to grab a copy. We’ll throw one in the LaunchSquad library ASAP.


Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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