I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.
Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
In the past, my approach to discussing New PR and Social Media has been focused on the blogosphere. I realized however, that if I wanted to reach broader groups of people, that it would take a traditional form of media to realistically reach the people that would most benefit from the ideas and strategies shared in this book.
Good friend, Geoff Livingston invited me to help him document the shift in media and the necessary evolution in PR and I jumped at the chance.
Now is Gone contains zero BS, spin, old school marketing dressed up as something new, nor does it borrow the ideas of others and claim them as our own. It is simply an excellent resource to help you grow along with new media by sharing insight and experience from the edge.
For more information, visit the Now Is Gone blog.