Comments on: Building a Bridge Between Your Story, Bloggers, and People – Part II http://www.briansolis.com/2007/10/building-bridge-between-your-story/ Defining the convergence of media and influence Mon, 21 May 2012 01:59:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Cass http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1538 John Cass Fri, 09 Nov 2007 05:44:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1538 I think Donna's use of the word share is a good one. Though maybe participate is even better. I think Donna’s use of the word share is a good one. Though maybe participate is even better.

]]> By: Donna St. Jean Conti http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1537 Donna St. Jean Conti Wed, 17 Oct 2007 13:03:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1537 Brian, Thank you. Your post is so right on, on many levels. I was just talking with a long-time colleague yesterday about blogging, and her comment was, "I miss the good old days of Comdex and media parties. Blogging takes too much time." I said the same as you, "Make the time for the bloggers who reach your customers and tell how & why something's useful." It truly requires a different mind set. And, John Cass, I agree re: "pitch." I tell people to think "share." Brian, Thank you. Your post is so right on, on many levels. I was just talking with a long-time colleague yesterday about blogging, and her comment was, “I miss the good old days of Comdex and media parties. Blogging takes too much time.” I said the same as you, “Make the time for the bloggers who reach your customers and tell how & why something’s useful.” It truly requires a different mind set. And, John Cass, I agree re: “pitch.” I tell people to think “share.”

]]> By: Stuart Henshall http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1536 Stuart Henshall Wed, 17 Oct 2007 04:28:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1536 Brian, you may be interested in my post yesterday re Blogger Relations vs Social Media News Release (SMNR)http://www.henshall.com/stuart/2007/10/15/blogger-relations-vs-social-media-news-release-smnr/ <br/>Cheers<br/>Stuart Brian, you may be interested in my post yesterday re Blogger Relations vs Social Media News Release (SMNR)http://www.henshall.com/stuart/2007/10/15/blogger-relations-vs-social-media-news-release-smnr/
Cheers
Stuart

]]> By: John Cass http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1535 John Cass Wed, 17 Oct 2007 03:42:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1535 Interesting, most people view blogger relations as media relations. I've discussed this at length with a few people. My preference for the definition is not to use the word pitch also. However, because most people do I describe that definition as well. Interesting, most people view blogger relations as media relations. I’ve discussed this at length with a few people. My preference for the definition is not to use the word pitch also. However, because most people do I describe that definition as well.

]]> By: onlineprguy http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1534 onlineprguy Tue, 16 Oct 2007 17:59:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1534 Here's a wild thought: Why don't PR pros spend some time blogging?<br/><br/>I think this would go a long way to helping our industry understand blogging, from the inside-out. <br/><br/>vince Here’s a wild thought: Why don’t PR pros spend some time blogging?

I think this would go a long way to helping our industry understand blogging, from the inside-out.

vince

]]> By: Linda VandeVrede http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1533 Linda VandeVrede Tue, 16 Oct 2007 17:48:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1533 I agree - you have to make the time to do it.<br/>Ironically, the technology that was supposed to make PR people's lives easier has also facilitated communication one on one. <br/>It is a PR person's responsibility to use whatever means available to foster those relationships with as many bloggers, analysts, editors, and other constituents as possible.<br/>Anyone who doesn't want to do that or can't, should get out of the industry. I agree – you have to make the time to do it.
Ironically, the technology that was supposed to make PR people’s lives easier has also facilitated communication one on one.
It is a PR person’s responsibility to use whatever means available to foster those relationships with as many bloggers, analysts, editors, and other constituents as possible.
Anyone who doesn’t want to do that or can’t, should get out of the industry.

]]> By: shwibbs http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1532 shwibbs Tue, 16 Oct 2007 14:15:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1532 Blogger relations should be a PR function and link with reputation management. I like how you touch on how important it is to speak with your "target market" rather than pitch to everyone.<br/><br/>Dan Schawbel<br/><a HREF="http://feeds.feedburner.com/personalbrandingblog" REL="nofollow">Personal Branding Expert</a> Blogger relations should be a PR function and link with reputation management. I like how you touch on how important it is to speak with your “target market” rather than pitch to everyone.

Dan Schawbel
Personal Branding Expert

]]> By: Brian Solis http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1531 Brian Solis Tue, 16 Oct 2007 13:29:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1531 Hi Laura, nicely said.<br/><br/>Erica, thank you. It does pay off!<br/><br/>Xavier, thanks!<br/><br/>John, I think of it as more of a conversation consisting of recognition, honesty, questions, sincerity, value and information. Never a pitch…<br/><br/>Hey Joan, great question. Maybe it’s just me, but PageRank (PR) is more effective for tracking the reach of traditional websites and blogs, for example, have their own ecosystem. I would look up their authority on Technorati for example. One might have a PR of 0 but an authority of 100 in Technorati. Remember the magic middle is defined by those with 20 – 1,000. Hi Laura, nicely said.

Erica, thank you. It does pay off!

Xavier, thanks!

John, I think of it as more of a conversation consisting of recognition, honesty, questions, sincerity, value and information. Never a pitch…

Hey Joan, great question. Maybe it’s just me, but PageRank (PR) is more effective for tracking the reach of traditional websites and blogs, for example, have their own ecosystem. I would look up their authority on Technorati for example. One might have a PR of 0 but an authority of 100 in Technorati. Remember the magic middle is defined by those with 20 – 1,000.

]]> By: Joan Stewart, The Publicity Hound http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1530 Joan Stewart, The Publicity Hound Tue, 16 Oct 2007 11:44:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1530 Brian, what's your advice to people who have very limited time to pitch bloggers either on their own behalf or on their PR client's behalf? <br/><br/>If, say, there are 10 bloggers who blog about your topic, and four have a Google page rank of 0, another four are ranked 1 to 4, one is ranked 5 and one the last one is ranked 6, and you only had time to pitch two of them, which two would you choose?<br/><br/>How important is the Google page rank when determining whom to pitch? Brian, what’s your advice to people who have very limited time to pitch bloggers either on their own behalf or on their PR client’s behalf?

If, say, there are 10 bloggers who blog about your topic, and four have a Google page rank of 0, another four are ranked 1 to 4, one is ranked 5 and one the last one is ranked 6, and you only had time to pitch two of them, which two would you choose?

How important is the Google page rank when determining whom to pitch?

]]> By: john cass http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1529 john cass Tue, 16 Oct 2007 02:50:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1529 I am curious. How do you define blogger relations?<br/><br/>Is it like media relations where you pitch, or something entirely new where you never pitch? Or both? I am curious. How do you define blogger relations?

Is it like media relations where you pitch, or something entirely new where you never pitch? Or both?

]]> By: Xavier Vespa http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1528 Xavier Vespa Tue, 16 Oct 2007 01:13:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1528 "we all know how uncommon common sense really is."<br/>Touché! “we all know how uncommon common sense really is.”
Touché!

]]> By: Erica http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1527 Erica Mon, 15 Oct 2007 16:27:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1527 Brian - What a thoughtful and eloquent post. As a newbie to the PR world, I have to keep reminding myself to slow down and really think about my pitches and how what I'm pitching will affect the readers of that publication, blog, etc. It's a difficult task, but one that pays off. Brian – What a thoughtful and eloquent post. As a newbie to the PR world, I have to keep reminding myself to slow down and really think about my pitches and how what I’m pitching will affect the readers of that publication, blog, etc. It’s a difficult task, but one that pays off.

]]> By: Laura Fitton http://www.briansolis.com/2007/10/building-bridge-between-your-story/comment-page-1/#comment-1526 Laura Fitton Mon, 15 Oct 2007 14:15:00 +0000 http://70.32.83.183/2007/10/15/building-a-bridge-between-your-story-bloggers-and-people-part-ii/#comment-1526 Yes! To me, the most fundamental shift? The bridge is your eyes and your ears. Reading and listening, listening and reading. It used to be your "mouth" - the outbound messages - not anymore. Yes! To me, the most fundamental shift? The bridge is your eyes and your ears. Reading and listening, listening and reading. It used to be your “mouth” – the outbound messages – not anymore.

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