Comments on: The Future of the Social Media Release is in Your Hands

By: The Social Media Press Release Continues to Evolve

The Social Media Press Release Continues to Evolve — Mon, 22 Aug 2011 16:20:28 +0000

[...] acquisition represents the latest iteration of the Social Media Press Release (which I also hold near-and-dear). In it, each and every sentence comprising the release is fashioned as a standalone tweet, [...]

By: formula 1

formula 1 — Sun, 22 Aug 2010 21:55:54 +0000

Interesting article and nice blog you have too!

By: SEOP

SEOP — Mon, 31 May 2010 11:32:44 +0000

Great article, good insights. I appreciate you sharing these. Thanks.

By: sarah84

sarah84 — Tue, 29 Dec 2009 12:50:56 +0000

somethings like a new way
tricky mp3

By: briansolis

briansolis — Tue, 29 Dec 2009 06:03:47 +0000

Hi Curtis, how's this? http://www.briansolis.com/2009/05/reviving-trad...

By: Curtis Walker

Curtis Walker — Tue, 29 Dec 2009 06:01:55 +0000

Can someone, anyone, direct me to the SMPR 1.5 in WORD FORMAT. I have searched everywhere and cannot find it yet know it exists.

By: Your Guide To The Social Media Release (SMR) | Catchy Release

Your Guide To The Social Media Release (SMR) | Catchy Release — Tue, 04 Aug 2009 01:19:21 +0000

[...] Brian Solis and Todd Defren: “The Future of the Social Media Release is in Your Hands“ [...]

By: Kami Huyse

Kami Huyse — Thu, 18 Oct 2007 21:12:00 +0000

I cross posted this comment at Todd's site.

I have long been a fan of doing something about the state of the press release, so I really appreciate that you have done that here.

My only tweak is that the SNR should not the be the end point for the conversation, but rather the facilitator of it. More people are becoming content creators and the SMR should facilitate that, and allow for the conversation to break out across the social media universe. Why drive everyone "back to the SNR" for a conversation. Instead let's work on better tracking tools and then go wherever the conversation springs up, a modern day version of the door-to-door political campaign.

The SMR could also point to a corporate blog or social forum for those who care about a conversational entry point with the company, but why on the SMR itself? Geoff and I address this in our post today, I made the link go directly to it (for some reason trackbacks weren't working)

By: Justin Brooke

Justin Brooke — Thu, 18 Oct 2007 16:48:00 +0000

I’m looking for a case study or example on how you guys are pushing your SMR’s – I’m figuring a normal press release pointing to an SMR?

That’s kinda middlemaning though?

By: kenekaplan

kenekaplan — Thu, 18 Oct 2007 05:11:00 +0000

Nice to see this discussion continue and become more richer and inclusive. Searching for the perfect formula is important. Just as important as it is for testing out existing multimedia news releases, smart releases and other variations of the standard words-only press releases. Seems many still want a press release to be a trumpeted announcement. Maybe they aren’t ready to use press releases as tool for back and forth discussion. Or maybe they’re still not convinced that having open conversations are worth the (imagined) time and effort of the PR team. There are many different takes, but these efforts you guys have been working hard on…are helping many to try new things. Even if it’s like taking baby steps (bullets and links) or giant leaps toward turning the press release into a living conversation vehicle. Kudos!!

By: Jeremy

Jeremy — Wed, 17 Oct 2007 17:12:00 +0000

And, I still think that we have more traction by teaching people how to write, and discouraging clients from sending out press releases all the time.