Comments on: The New Rules for Breaking News, Robert Scoble Should be in PR

By: shell

shell — Thu, 26 Jun 2008 21:14:00 +0000

I totally agree that a change is needed to continue to work with blogs. But if people really want to do some PR - they need to know what they are doing. Here is a great survey that I found that has helped me understand PR/customer service better. Thanks for all the great comments - I really enjoyed reading it.

By: CherylT

CherylT — Tue, 15 Jan 2008 06:14:00 +0000

This is a great article, especially for people like me who are just starting to blog. As a newbie, I find the pace of the Internet overwhelming. I don’t think I’ll ever replace anyone on the wires. Needless to say, I think there’s a place for people like me. Perhaps bloggers should be judged not on how fast they contribute something, but on the content of what they contribute.

By: Anonymous

Anonymous — Tue, 30 Oct 2007 17:57:00 +0000

Brain,

You mentioned http://www.kyte.tv as an expample embracing bloggers. kyte is sill in beta stadium and new features are added and tested often. There is no time to go through all media for every update. But the bloggers are fast enough to try out and comment new features. So blogs are a great source and independent!
Kyte lauched a new design recently. It showed up in many blogs soon; the same was with the kyte application for facebook. For bloggers all this features are good news, but the readers of magazines and newspapers probably are only interessted in major releases and innovations.

Keep doing your good work.

Greetings. Claudio.

By: Katy

Katy — Sat, 27 Oct 2007 00:11:00 +0000

could you tell the difference between online marketing and online PR?

By: Jeremiah Owyang

Jeremiah Owyang — Fri, 26 Oct 2007 23:29:00 +0000

As the community evangelist at Microsoft, Robert was acting in a PR role.

Now, it’s clear he’s media.

By: Adam Metz

Adam Metz — Wed, 24 Oct 2007 05:26:00 +0000

I come here not to have my turned around 180 degrees, but to re-orient me on my "work mission"; it's so great to see a purist perspective on organic story development.

I really think a lot of this comes down to storyline. These are days of SEO-driven press releases, where companies issue phony announcements in order to game search engines and two things can combat this:
1. real stories
2. genuine engagement

You said it, man.

By: Joseph Ferrara. Sellsius

Joseph Ferrara. Sellsius — Wed, 24 Oct 2007 02:30:00 +0000

What allen said

An invite to a party also works extremely well.

The power of offline networking will always trounce online virtual glad handing. It took a Blog Tour to realize this.

A nice read Brian.

By: Matt Gentile

Matt Gentile — Tue, 23 Oct 2007 18:54:00 +0000

Correction, Solis’ take.

By: Matt Gentile

Matt Gentile — Tue, 23 Oct 2007 18:51:00 +0000

While the post is enlightening and informative, I cannot agree with Scoble’s take that, “the cycle of innovation is completely dependent on frequency in order to compete, and that frequency has radically shortned the span between communicating news.” The message is still the most important component of any communication cycle, Sender – Channel – Message – Receiver. Same as it ever was. The channel is simply that, the channel, whether it is a blog, phone call, fax or the Good Year Blimp. Frequency is important for maximizing the utility of the blog channel, but the importance and news worthiness of the message will ultimately determine its success in the mass media. I don’t care how many times you post in a blog about Maria Osmand passing out on “Dancing with the Stars,” the importance of the message is still very limited.

Don’t get me wrong, I think you must consider using blogs in overall communcation strategy, but only as one component of media relations planning. Let’s not overestimate the importance of blogs as a distributon channel. It’s just the latest in a long line of tools for PR professionals to leverage on behalf of their client, organzation or product.

Regards from the Beach Chair,

Matt Gentile (FloridaMoves.com – 300 Days of Sunshine)

By: Eric Eggertson

Eric Eggertson — Tue, 23 Oct 2007 08:15:00 +0000

What makes you think Scoble isn’t in PR?

By: Brian Solis

Brian Solis — Mon, 22 Oct 2007 23:35:00 +0000

Geoff, thank you so much. I really appreciate the feedback and support.

Jonny, thanks for stopping by. Hope it helps.

Allen, you rule!

David, you’re absolutely right. Once I get going, I can’t seem to slow down!

Here’s a link to the post in ThinkFree with a white background:
http://thinkfreedocs.com/docs/view.php?dsn=837914

By: David Koopmans

David Koopmans — Mon, 22 Oct 2007 22:49:00 +0000

Brian,
I’m a relatively new reader of your blog and I think you’ve got some great insights. Couple of notes: this post is too long. I read it in my Google Reader and start skipping if it is too long. When I went to your blog, I noticed that you’ve got a black background with white text. You’re much better off with a light background and dark text for readability. Hope you see this for what it is, positive comment to improve a really interesting blog.Cheers,
David

By: allen stern

allen stern — Mon, 22 Oct 2007 16:12:00 +0000

With all of the reelases I get, I find the ones who treat me like a human, get the highest readability factor. Spell my name correctly, do some research on who I am, etc.

I also think many bloggers need some hand holding and sending only a release can produce an undesired result. The key is to give points and some info that gives the blogger a sense of distinction from the other bloggers.

By: Jonny Bentwood

Jonny Bentwood — Mon, 22 Oct 2007 15:59:00 +0000

An excellent post again Brian. This 101 series on blogger relations really gets to grips with how the world is changing and how we must adapt to work within it.

By: Geoff_Livingston

Geoff_Livingston — Mon, 22 Oct 2007 15:38:00 +0000

We do much more than PR in the classic sense of media relations, yet few folks really understand what PR is…

Brian, this post is outstanding and should be mandatory reading for anyone who is in our business. Lot’s of cookies and though leadership. Great job, and thank you for sharing this info.