Now is Gone Podcast Series #1 – Audience Versus Community

Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.

The book is available for pre-orders at Amazon.com.

You can download Podcast #1 here or stream it from the Now is Gone blog.

Podcast #1 – Audiences versus Communities

- One-way communications to audiences versus two-way conversational marketing within communities

- The social media release as an example of community marketing

- The need to engage in two-way communications, even when its negative Jennifer McClure’s work with New Communications Review, specifically analysis of FedEx’s failure to respond to negative comments

- Jay Rosen’s article highly influential article, “The People Formerly Known as the Audience”

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Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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