Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
Podcast #1 – Audiences versus Communities
– One-way communications to audiences versus two-way conversational marketing within communities
– The social media release as an example of community marketing
– The need to engage in two-way communications, even when its negative Jennifer McClure’s work with New Communications Review, specifically analysis of FedEx’s failure to respond to negative comments
– Jay Rosen’s article highly influential article, “The People Formerly Known as the Audience”