Studying the impact of innovation on business and society

Month: October, 2007

Building a Bridge Between Your Story, Bloggers, and People – Part II

Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess. Therefore new job positions are opening up in an attempt to hire people who understand the art of blogger relations and, if that doesn’t work, hire anyone who blogs – regardless of industry and communications…

Jott Boosts Mobile Productivity Through the Power of Voice

Recently I wrote about Pinger and how it was a useful tool for using your voice to send “voicemail-based” text messages to individuals as well as different groups. I still use it for very specific messaging with my various teams. In addition to Pinger, there’s a new service which I can’t seem to stop using. And, since I’m on the road quite a bit these days, it is helping me keep pace with my workflow as if I were in…

Blog This, October 12, 2007

10 Truths of Marketing in a Web2.0 World Rohit Bhargava shares his wisdom for marketing in the Wild West Is “Conversation” Overused? Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience. Down with the Press Release!! Good friend Geoff Livingston takes a look at…

Google Buys Jaiku, Lifestreams Go Mainstream

Disclosure, Jaiku is a client of FutureWorks and all opinions here are my own. Jaiku confirmed today that Google *hearts* the lifestream/microblog underdog, officially announcing that the previous rumors of a potential acquisition were true. The first question that I’ve been asked over and over again was why didn’t Google acquire Twitter and whether or not I think Yahoo will be forced to respond with the acquisition of Twitter or Pownce. While those discussions are indeed interesting, I think that…

Recommended Reading – October 9, 2007

Strumpette Editor Resigns – Changing PR? Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in. Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room Daniel Riveong discusses social media and personal brands Why Bother Blogging Podcasting and Using Social Networks Chris Brogan playfully demonstrates why you should engage in social media “It’s a Conversation, Stupid! Part 1″ Chris Lynn reminds us that social media is about…

The Future of the Press Release – Part II, It’s about people

In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage. One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google…

Recommended Reading – October 4, 2007

TurnPRon– I’ll be speaking here later today on “PR 3.0” (I think you can guess my stanceon the subject). Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR. Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release. Web 3.0 is About Intelligence: I respond to…

Techmeme Launches Top 100 Leaderboard, A New Resource for Tracking Influence

2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience. I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well. Whether you’re in technology or not, there are some very important movements taking place in the…

Recommended Reading – October 2, 2007

The Seven Principles of Community Building: Geoff Livingston reviews the 7 principles of community building Twelve things journalists can do to save journalism: Howard Owens lists 12 steps for journalists to save journalism The problem with newspaper blogs is… Jeff Jarvis argues that newspapers should not be big brands but big collections of brands Ten Questions with Chris Brogan: Guy Kawasaki interviews Chris Brogan on Social Media and Twitter The Conversation: Carlie Flossberg explains the value of blogging to people…

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