Recommended Reading – October 4, 2007

TurnPRon- I’ll be speaking here later today on “PR 3.0″ (I think you can guess my stanceon the subject).

Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR.

Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release.

Web 3.0 is About Intelligence: I respond to Jason Calacanis’ definition of Web 3.0.

Social Media Releases- Everything You Ever Wanted to (or Should) Know: Revists the entire history, action items, and necessary steps in order to create Social Media releases.

Doug Rushkoff on the Technologies of Persuasion
: Jon Lebkowsky interviews Doug Rushkoff on the intersections of media technologies with how people communicate, create, and learn.

Two More Social Media News Releases: Todd Defren highlights two new social media releases from Shift (Todd Defren) and FutureWorks (Brian Solis).

The Challenges of Social Media:Social Media pessimist, Andrew Keen, has gotten to Jeremiah Owyang.

Corporate Social Media Links: Three New Case Studies: Blog dedicated to the upcoming book, Now Is Gone, examines three recent social media campaigns.

Introducing: Media Release 2.0 (a proposal): Tod Maffin is also frustrated with the press release, but what he proposes is already out there and in play – it’s called the Social Media Release.



Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • A Good Friday sunset...Maui style.
  • A gorgeous view from the @grandwailea #maui
  • Digital Transformation - Checklist
  • Digital Transformation - The Team