Recommended Reading – October 4, 2007

TurnPRon– I’ll be speaking here later today on “PR 3.0” (I think you can guess my stanceon the subject).

Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR.

Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release.

Web 3.0 is About Intelligence: I respond to Jason Calacanis’ definition of Web 3.0.

Social Media Releases– Everything You Ever Wanted to (or Should) Know: Revists the entire history, action items, and necessary steps in order to create Social Media releases.

Doug Rushkoff on the Technologies of Persuasion
: Jon Lebkowsky interviews Doug Rushkoff on the intersections of media technologies with how people communicate, create, and learn.

Two More Social Media News Releases: Todd Defren highlights two new social media releases from Shift (Todd Defren) and FutureWorks (Brian Solis).

The Challenges of Social Media:Social Media pessimist, Andrew Keen, has gotten to Jeremiah Owyang.

Corporate Social Media Links: Three New Case Studies: Blog dedicated to the upcoming book, Now Is Gone, examines three recent social media campaigns.

Introducing: Media Release 2.0 (a proposal): Tod Maffin is also frustrated with the press release, but what he proposes is already out there and in play – it’s called the Social Media Release.



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo