Very sweet though defending your industry.

These days everyone is a blogger, from John the dustman who lives 6 streets away to your very own gran, so when it comes to blogging why should PR people take the time to get to know you when someone else is basically doing the same job and just as well and will galdfully accept open arms any news relevant to their publication.

All in all, journalists are having a hard time because journalism is in decline, and they are trying frantically to fight back, although unsuccessfully. PR has become so strong than journalists are turning their back on their very own industry and moving to PR – this in itself speaks volumes. Now, PR professionals are very versatile and flexible, whereas journalists are only able to concentrate on one thing, and thats been a journalist – PR on the other hand has many strings to their bow which is why clients are turning to PR first and foremost before they even contemplate approaching the journalists.

The reason why journalists are upset with PR is becuase journalism was there at the beginning, although PR came soon after (dont forget, PR is not a modern day phenomenom), journalism was there first. Now that PR has overtaken journalism theres an outcry – time to get over it boys, basically, were better at journalism than you and we have other lines of work we get on with too.

So when all is said and done, your talking crap, and your little whine about PR is appreciated becuase we see it as futile attempt to get one back although your drowning in your own vomit.

Face it – your all only jealous, and instead of PR adapting to how journalists work – its now time journalism adapted to how PR works becuase when the truth is told, PR is the modern day media machine that turns each cog smoothly.

One last thing – you sometimes forget that PR actually means PUBLIC RELATIONS – activity, communications, or press coverage that is designed to enhance the prestige or goodwill of a company.

So when it comes to any type of media – learn how we work, because no matter what, you need us, whether you try to accept that or not, the matter of the truth is plain to see.