Participation Is Marketing: Now Is Gone Podcast Series #2

As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone.

In the “Participation Is Marketing” podcast we discuss:

  • Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.”
  • Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer Service 2.0.
  • Enhance your marketing department by creating a new department for social media/community engagement. This integrates with the larger marketing effort.
  • Participation example regarding popcorn manufacturers (see Conversation Agent Valeria Maltoni’s Restoring the Faith in Popcorn post)
  • The nature of traditional marketing titles and tools are not effective. It requires a different, philosophy, role, and approach.
  • The need for relationship building skills a la Dale Carnegie. It’s the sociology of social media.
  • Chris Heuer and his timeless post, “Participation is Marketing
  • Attraction versus Promotion: Participation attracts people, while promotion sells them.

Jump here to listen to it via the Web or if you prefer to download, click here.

Click here to listen to Now is Gone Podcast Series #1: Audiences versus Communities (12 minutes).

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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