Participation Is Marketing: Now Is Gone Podcast Series #2

As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone.

In the “Participation Is Marketing” podcast we discuss:

  • Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.”
  • Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer Service 2.0.
  • Enhance your marketing department by creating a new department for social media/community engagement. This integrates with the larger marketing effort.
  • Participation example regarding popcorn manufacturers (see Conversation Agent Valeria Maltoni’s Restoring the Faith in Popcorn post)
  • The nature of traditional marketing titles and tools are not effective. It requires a different, philosophy, role, and approach.
  • The need for relationship building skills a la Dale Carnegie. It’s the sociology of social media.
  • Chris Heuer and his timeless post, “Participation is Marketing
  • Attraction versus Promotion: Participation attracts people, while promotion sells them.

Jump here to listen to it via the Web or if you prefer to download, click here.

Click here to listen to Now is Gone Podcast Series #1: Audiences versus Communities (12 minutes).

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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  • Brian Solis, Future of Business Forum, Oslo