Comments on: PR People: Do As I Say, and, As I Do http://www.briansolis.com/2008/02/media-and-blogger-relations-do-as-i-say/ Defining the convergence of media and influence Thu, 09 Feb 2012 21:53:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Vince Bank http://www.briansolis.com/2008/02/media-and-blogger-relations-do-as-i-say/comment-page-1/#comment-1721 Vince Bank Sun, 03 Feb 2008 17:35:00 +0000 http://70.32.83.183/2008/02/01/pr-people-do-as-i-say-and-as-i-do/#comment-1721 Your takeaway point seems to be, Brian, contact media how they want to be contacted.<br/><br/>What should be common sense is the topic of countless blog posts. <br/><br/>PR pros - do your homework, or you suck. Next topic! Your takeaway point seems to be, Brian, contact media how they want to be contacted.

What should be common sense is the topic of countless blog posts.

PR pros – do your homework, or you suck. Next topic!

]]> By: Stringer http://www.briansolis.com/2008/02/media-and-blogger-relations-do-as-i-say/comment-page-1/#comment-1720 Stringer Sun, 03 Feb 2008 09:03:00 +0000 http://70.32.83.183/2008/02/01/pr-people-do-as-i-say-and-as-i-do/#comment-1720 I found your post interesting, as a student facebook.com plays a completely different role in my life as it does a PR practitioner. I recently held a position for my universities Greek Life, and when I was contacted through Facebook regarding questions relating to my job I found it very unprofessional and almost did not respond. I would mention to the recipient that I wish to deal with matters relating to business through email, not facebook. But this seems to be an interesting new tale. I find both Man and Foremski’s methods of encouraging lazy PR interns to do their homework and pay attention to the way they are asked to pitch ideas interesting and intriguing. <br/>One thing that has always turned me away from working in an agency is sitting on the phone and pitching ideas to someone you hardly know. I believe that this will add some creativity to the mix and start a little healthy brainstorming! I found your post interesting, as a student facebook.com plays a completely different role in my life as it does a PR practitioner. I recently held a position for my universities Greek Life, and when I was contacted through Facebook regarding questions relating to my job I found it very unprofessional and almost did not respond. I would mention to the recipient that I wish to deal with matters relating to business through email, not facebook. But this seems to be an interesting new tale. I find both Man and Foremski’s methods of encouraging lazy PR interns to do their homework and pay attention to the way they are asked to pitch ideas interesting and intriguing.
One thing that has always turned me away from working in an agency is sitting on the phone and pitching ideas to someone you hardly know. I believe that this will add some creativity to the mix and start a little healthy brainstorming!

]]> By: toughsledding http://www.briansolis.com/2008/02/media-and-blogger-relations-do-as-i-say/comment-page-1/#comment-1719 toughsledding Sat, 02 Feb 2008 19:03:00 +0000 http://70.32.83.183/2008/02/01/pr-people-do-as-i-say-and-as-i-do/#comment-1719 I've been doing or teaching PR for 30+ years now, and the rules for media relations haven't changed a bit. The gatekeeper -- in this case Tom Foremski -- decides who gets in and who doesn't. And since he holds the "keys" to the gate, he makes the rules of engagement, and he doesn't have to negotiate them.<br/><br/>What's the BEST way to deliver pitches to the media? Simply do exactly as they ask. That'll mean additional research by the PR folks along with some careful monitoring of websites and publications -- maybe even a little schmoozing on Facebook. But as with any sales transaction, give the customer what he wants and you will get the order every time. <br/><br/>Tom has done a big favor for the PR professionals who are paying attention. He's told them exactly how to serve his needs. Those who aren't paying attention end up in the box with 37,000 unanswered emails. <br/><br/>Too bad. Do your job. I’ve been doing or teaching PR for 30+ years now, and the rules for media relations haven’t changed a bit. The gatekeeper — in this case Tom Foremski — decides who gets in and who doesn’t. And since he holds the “keys” to the gate, he makes the rules of engagement, and he doesn’t have to negotiate them.

What’s the BEST way to deliver pitches to the media? Simply do exactly as they ask. That’ll mean additional research by the PR folks along with some careful monitoring of websites and publications — maybe even a little schmoozing on Facebook. But as with any sales transaction, give the customer what he wants and you will get the order every time.

Tom has done a big favor for the PR professionals who are paying attention. He’s told them exactly how to serve his needs. Those who aren’t paying attention end up in the box with 37,000 unanswered emails.

Too bad. Do your job.

]]> By: Ike http://www.briansolis.com/2008/02/media-and-blogger-relations-do-as-i-say/comment-page-1/#comment-1718 Ike Fri, 01 Feb 2008 17:45:00 +0000 http://70.32.83.183/2008/02/01/pr-people-do-as-i-say-and-as-i-do/#comment-1718 Hey, why is Fred Armisen holding a copy of Now Is Gone? Hey, why is Fred Armisen holding a copy of Now Is Gone?

]]> By: Stephen Davies http://www.briansolis.com/2008/02/media-and-blogger-relations-do-as-i-say/comment-page-1/#comment-1717 Stephen Davies Fri, 01 Feb 2008 16:12:00 +0000 http://70.32.83.183/2008/02/01/pr-people-do-as-i-say-and-as-i-do/#comment-1717 Call me naive but why use Facebook as a primary email account?<br/><br/>You can't file. <br/>You can't forward. <br/>You can't CC. <br/>The mobile version is lame. <br/><br/>In fact, Facebook's email system is the most basic email system around. Call me naive but why use Facebook as a primary email account?

You can’t file.
You can’t forward.
You can’t CC.
The mobile version is lame.

In fact, Facebook’s email system is the most basic email system around.

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