THE SEMMYS Recognize The Social Media Manifesto

I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process ;)

THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to “The Social Media Manual: Read Before You Play,” by Muhammad Saleem, Search Engine Land.

The Social Media Manifesto was released in April of 2007 and was greeted by strong support from both new and traditional PR practitioners. I wrote it as a way of showcasing the tools, philosophies, strategies, and reasons for companies to learn how and why to engage with their community of customers and prospects.

Over the last year, I have put it to the test many times as a way of determining how and where companies should engage, who’s voices should be applied, along with the resources required to be transparent, helpful, and successful. The most important piece, is that you don’t have to be everywhere, only where your customers and prospects participate and communicate. It’s an important distinction between the hype and the tools as well as the technology and sociology.

Version 2.0 is currently in development.

Connect with me on Twitter, Jaiku, Pownce, Plaxo, or Facebook.

  • nbpierce

    Congratulations! Very well deserved! I enjoy your blog very much and find it very useful and informative. Keep up the good work!

    Nancy Pierce, Chief Zealot, ZEAL PR, Inc.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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