10 Steps to Building a Better Blogger-Relations Program

Special thanks to Ann Handley at MarketingProfs for running my latest post on Blogger Relations, "10 Steps to Building a Better Blogger-Relations Program."

What was originally supposed to be an except from my free ebook, "The Art and Science of Blogger Relations," I wound up writing something altogether new, based on the same principles that are prevalent throughout the book.

You'll need a premium account to read it. If you don't already have one, you can sign up for a free, two-day pass.

Here's the intro:

To genuinely approach blogger relations, or media relations for that matter, we must first deconstruct the process of the media ecosystem and reprogram ourselves to tap into the basic building blocks of what makes good content and sparks conversations, which in turn helps define why people should make the effort to talk with us.

Like the press release, the PR industry has been stuck in a rut for so long that the industry is content with the existing manufacturing line of building news, writing reports, schmoozing, and simply broadcasting messages to anyone with an inbox.

The main difference between bloggers and journalists is the medium they use to reach people. It all comes down to people. No messages. No pitching. Just respect and an understanding of what you represent and why it matters to bloggers and ultimately their readers.

You can also download the ebook here.

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blog blogger relations media press pr public+relations marketingprofs relationships conversations pitching pitch