Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona.
Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future.
Facebook is the most legitimate and productive social network for business professionals on the Web today. This isn’t a slight against LinkedIn, a service I also use to manage relationships with other business contacts. They can both co-exist seamlessly.
This is about leveraging the so-called “social graph” and “social media” to more effectively cultivate online relationships and at the same time, leverage the network to increase visibility for your expertise, reputation and activity. As a marketer, your collective “brand” can extend to also impact and bolster the brands you may represent.