Comments on: In Blogger and Media Relations, You Earn the Relationships You Deserve

By: Corporateinklings » Three Tips for Working with Bloggers – The Right Way

Corporateinklings » Three Tips for Working with Bloggers – The Right Way — Thu, 22 Dec 2011 15:10:44 +0000

[...] what I consider to be The Blueprint for approaching bloggers – and these tips still resonate. Brian Solis, the author of the post, is back in the news with his new book [...]

By: Media Relations in Today’s 2.0 World « hshouppe

Media Relations in Today’s 2.0 World « hshouppe — Tue, 25 Oct 2011 16:17:46 +0000

[...] Brian Solis, You Earn What You Deserve [...]

By: This Week’s Links – Just another redarchive.net weblog

This Week’s Links – Just another redarchive.net weblog — Fri, 16 Jul 2010 17:52:02 +0000

[...] Solis on pitching bloggers the right [...]

By: James

James — Thu, 08 Jan 2009 06:53:00 +0000

Great blog & good sharing of that post.
Relationship
Relationships
Relationship Problems

By: Lara Kretler

Lara Kretler — Thu, 15 May 2008 18:07:00 +0000

I’d really like to leave an intelligent comment right now, but I’m awestruck and all I can think of is “You guys rock!”

This is a fantastic idea. I’m sharing it with every PR person I know. Thank you!

By: cortland

cortland — Sat, 10 May 2008 03:05:00 +0000

High quality, sustainable PR is based on personal relationships. Account execs need to take some time to read the blogs/authors they're pitching for more than just 10 minutes before hitting 'send.'

I've worked with a diverse mix of reporters and they each have their own way/method/process how they'd like to be approached and pitched. I've found that uncovering their preferences (which they'll happily share) then respecting those preferences in your pitches results in more high-quality stories than blast-emailing/faxing ever will.

Garbage in, garbage out. Quality investment in, quality return out.

By: Becky Carroll

Becky Carroll — Thu, 08 May 2008 05:21:00 +0000

Now, if marketing thought the same way about “pitching” products to customers…

Great job, Brian! I will add a “how to pitch me” section on my blog contact page.

By: Elliott Ng

Elliott Ng — Wed, 07 May 2008 02:23:00 +0000

By far the best post I’ve seen on this topic. My new golden rule to add in this new PitchMeme era: if you can’t learn something from who you are pitching, don’t pitch them.

Here’s my rollup of this topic:
http://tinyurl.com/5exv6o

By: Mike

Mike — Sun, 04 May 2008 22:54:00 +0000

Extremely helpful! This is a great summary. I spent many years in traditional healthcare PR, but am relatively new to the digital PR world. This post provides some solid direction on how to get things going and further supports my notion that we’re all in this together and need to help each other to get the best results. For PR folks it’s all about doing the homework and personalization, which isn’t anything that new, but for some reason most PR folks don’t do it and we’re now at a point where it’s do or die. Thanks Brain

By: Hjörtur Smárason

Hjörtur Smárason — Sun, 27 Apr 2008 18:49:00 +0000

Great collection of different channels for different people. This one is bookmarked.

By: Chris Parente

Chris Parente — Sun, 27 Apr 2008 15:05:00 +0000

Really good post. Some thoughts:

There are no hard and fast rules, just preferences. As your post says, Marshall hates tweets, Stowe only wants show meeting requests that way. Having writes publish these preferences as you suggest is very helpful.

The no phone calls ever strikes me as too strong. Maybe because I do b2b not b2c, but no calling can encourage lazy PR. Some staff get afraid to call, b/c they've never done it and aren't used to the discipline of getting all revelant info into 10 seconds. The attitude can become hey, I sent the stuff out, I'm done.

We also had an influential b2g reporter in to talk to the agency recently who admitted he gets many good story ideas from pitches. Interestingly, he said he'll take a call, but his expectation level is much higher than for other channels -- you better be right on with the story idea.

One more way its a conversation not a pitch -- if you've already blogged about an issue. I've had that happen recently on the broadband in the US issue and then its a conversation right from the start -- provided your post is interesting!

Thanks again.

By: sarahintampa

sarahintampa — Sat, 26 Apr 2008 19:18:00 +0000

Excellent post! I think you have summed up everything perfectly.

By: louisgray

louisgray — Sat, 26 Apr 2008 19:12:00 +0000

Brian, good summary here, and good to meet you at Web 2.0. I wish I'd seen this before I posted my note this morning: You Can Only Pitch Me In Reverse Polish Notation or Pig Latin, but we are on the same page. Good work.

By: michelle lamar

michelle lamar — Fri, 25 Apr 2008 01:46:00 +0000

This post totally rocks. You summed up the whole problem with “pitching”in this one post. Excellent. Thanks for helping me explain social media to clients. You are, as always, a rockstar in my book.

By: Jacob

Jacob — Tue, 22 Apr 2008 16:06:00 +0000

Nothing beats actually knowing a journalist, but the next best thing is doing the research to find out what they like to see in pitches. Any way to break outside of the "pitch" stigma helps.

Regardless of what you are trying to spread the word about, your message gets as much attention as you give to it.

Great post, Brian.

By: Alex B

Alex B — Mon, 21 Apr 2008 18:41:00 +0000

Thanks Brian for the info! This is helpful not only to the PR guys, but people like me who are new to the internet marketing game and trying to get some attention!

Cheers,
Alex B

By: Sam Lawrence

Sam Lawrence — Mon, 21 Apr 2008 16:55:00 +0000

To me, the problem is that PR agencies continue to “pitch.” Whether it’s a company pitching themselves, a sales person pitching, or and pr/ad agency pitching–the pitch is dead. Pitching is no different then the rest of the spam out there.

Either you know your community and are part of the conversation or not. Otherwise, hand people an OPML and that’s that.

Great post.