Comments on: Social Media Continues to Rival Traditional Media

By: Case Study « nunsmedia

Case Study « nunsmedia — Mon, 10 Oct 2011 13:30:13 +0000

[...] http://www.briansolis.com/2008/05/social-media-continues-to-rival/ [...]

By: Debating the death of the printed paper | Cool as a Cantaloupe

Debating the death of the printed paper | Cool as a Cantaloupe — Mon, 28 Feb 2011 18:10:21 +0000

[...] all know traditional news outlets are fading. Sadly the numbers don’t [...]

By: The Theory « The Journalist

The Theory « The Journalist — Thu, 25 Feb 2010 15:40:52 +0000

[...] 25, 2010 · Leave a Comment We all know traditional news outlets are fading. Sadly the numbers don’t [...]

By: Golden Source

Golden Source — Thu, 12 Nov 2009 13:25:37 +0000

Information System Planning

By: Dennis Slattery Data Guru

Dennis Slattery Data Guru — Thu, 12 Nov 2009 13:25:01 +0000

Thanks for sharing

By: Dennis Slattery Data Guru

Dennis Slattery Data Guru — Thu, 12 Nov 2009 13:24:43 +0000

Thanks for sharing

By: Roberto Angulo

Roberto Angulo — Thu, 11 Jun 2009 00:04:46 +0000

Great post. I've been looking for this research and appreciate the data. Thanks Brian.

We did a survey of 670 college students and alumni on AfterCollege, and we found that over 80% of them are using social networks, mainly Facebook.

http://www.cheezhead.com/2009/06/08/new-media-v-job-sites-the-winner/

Here's an interesting stat though: only 11% of these people find social networks effective for finding a job (we're in the online recruitment space, so our survey focused on recruitment). Newspapers ranked more effective than social networks in helping people find work.

Social media is definitely taking center stage, and it's helping improve social interactions, but on the business front, it doesn't seem to be displacing old media as people would expect. This could explain the lack of dollars shifting immediately from traditional media to social media. Like you said, don't discount traditional media.

By: Becky Carroll

Becky Carroll — Thu, 08 May 2008 05:02:00 +0000

Brian, great post on social media stats; we hear a lot about it but don't always have the numbers to put with the anecdotes.

Yes, social media is growing, and it should definitely be considered alongside traditional media when deciding on how to engage with customers. It is a strong marketing and PR tool with the right goals and measures behind it.

The biggest thing I have been advising my clients is to understand where their customers are already spending their time - then go engage with them there. Change habits over time; start conversations where they are comfortable!

You rock, Brian!

By: john

john — Wed, 07 May 2008 10:33:00 +0000

Social media, bolgging, RSS, etc… are widely using in print publishing industry to circulate the e-editions. These new technology mediums become the revenue generation tools for the publishers. Some companies like Pressmart Media which is helping the print publishers in distribute over these mediums.

By: radio school

radio school — Tue, 06 May 2008 15:43:00 +0000

Very interesting post

By: Anonymous

Anonymous — Tue, 06 May 2008 15:42:00 +0000

very interesting post

By: Brian Solis

Brian Solis — Tue, 06 May 2008 13:55:00 +0000

Oliver, thank you so much for the additional information. It's very helpful.

Jane, thank you and it's very nice to see you back here! I concur. At the same time, traditional media should embrace social tools and the sense of community by empowering people to do more with the stories, much in the same way Brittanica is taking on Wikipedia.

@hemartin, interesting perspective. The sampling is still representative of change and at the end of the day, they help us see documented evolution.

John, thanks!

Daniel, absolutly. We are the people formerly known as the audience!

By: Daniel Patrylak

Daniel Patrylak — Tue, 06 May 2008 03:41:00 +0000

This post makes a great point about the increasing popularity of social media. I think that within years, we will see these new medias becoming overwhelming more popular than the traditional medias. Why? One reason is that these new social medias are much more personal than the old ones. Why bother using a general media like newspaper in which everyone is reached in the same way, when, through use of these social medias, you could create a message that uniquely targets each user. Through the use of personalized widgets, a company can hit effective advertising while still intriguing a user by giving them something they want at the same time. Social media makes a user forget that advertising and PR is even happening, and thus it is received better than the traditional medias.

Another reason for the social media revolution is that internet advertising is exponentially cheaper than traditional media. Buying a full page ad in the newspaper, especially one like the New York Times, will quickly break your budget. However, with just a computer and some free time, one could create a PR blog and most likely get as much, if not more, publicity than they would have spending all of their money on a newspaper ad. Company's get a lot more bang for their buck with these social medias, and thus will be much more inclined to use these new medias over the old ones.

Social media is the future of PR and advertising, and we will continue to see this as time goes by. Between the personalization factors along with the low costs, who wouldn't want to use them over traditional media?

By: hemartin

hemartin — Mon, 05 May 2008 15:53:00 +0000

If you look a bit more in detail, you find that this figures don’t have much relevance … 17.000 active Internet User in 29 countries (average 586 User / countries) … e.g.
Germany they find 18,8 mil. active User, that is less than half of other studies – so please divide the figures by half, they have
China they find 61.0 mil. active user, that is less than one third – so please devide the figures by three at least, otherwise you have less than one reader per blog and less then 1,5 readers per active blog …

By: John Gillett

John Gillett — Mon, 05 May 2008 15:53:00 +0000

Pretty remarkable stats! Social media growth is typically supported by a smattering of info and a pile of anecdotes…Thanks for presenting all of these stats in one place…very convincing.

By: jquig99

jquig99 — Mon, 05 May 2008 15:47:00 +0000

I saw this report last week, your post made me go and download it immediately.

Traditional media is still and will continue to be a large force in coming years. Social media is still in it’s infancy – and while I think that it’s adoption rate will grow at unprecedented rate – people (especially in the US) are slower to break and adapt to new routines. Especially in ways they consume media.

We’ll see the number make significant changes the longer the generation who have widely adapted these new tools are in the workforce and have the power to make significant changes.

By: oliver marks

oliver marks — Mon, 05 May 2008 15:38:00 +0000

Adding to this great post, next year will bring a sea change in the UK media market:

LONDON (Reuters) – The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009, according to a report published on Monday.

Britain has the most developed online advertising market in the world which the report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre said was worth 2.8 billion pounds ($5.6 billion) in 2007.

It said last year’s 38 percent online ad growth was driven by the rising number of people online, the introduction of cheap laptops and the growing popularity of catch-up TV on the Internet through services such as Channel 4′s 4oD.

“With broadband speeds on the up and consumers spending more time on more sites, the outlook for online advertising is rosy — in fact we expect it to overtake TV in 2009 when it will become the UK’s biggest medium,” IAB chief executive Guy Phillipson said in a statement.

The report said the Internet was the biggest driver of overall advertising growth in 2007, with the entire sector in Britain experiencing 4.3 percent growth to 18.4 billion pounds…..

http://www.reuters.com/article/internetNews/idUSL0762361420080407

Downloaded the report you discuss, thanks for drawing my attention to it!