The Socialization of Your Personal Brand – Part III

• August 28, 2008
• View Comments

Source

Part three of a three-part series…

Your Brand vs. the Brands You Represent

Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.

The Socialization of Your Personal Brand – Part II

• August 22, 2008
• View Comments

Source

Part two of a three-part series…

Defining Your Online Persona

The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio.

The Socialization of Your Personal Brand – Part I

• August 20, 2008
• View Comments

Source

In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but it’s not meant to serve as a deterrent. It’s only intended to introduce the subject and the context of this subject as well as raise awareness for the need to be proactive about cultivating and managing your brand and your reputation.

PR is Not Dead

• August 13, 2008
• View Comments

Source

Stop the presses…there’s another “PR is Dead” meme that’s circulating the blogosphere again. This time, all that’s new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.

Welcome to the news business.

Any print or broadcast news reporter would say the same thing, and honestly, it’s the competition and desire to break news first that’s driven the business for over 100 years.

Introducing The Conversation Prism

• August 5, 2008
• View Comments

Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks.

If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future.

Happy 10th Anniversary PRWeek

• August 4, 2008
• View Comments

Happy 10th Anniversary PRWeek.

As part of its 10th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog.

How does PRWeek celebrate blogging? They’re hosting a competition between 32 leading PR-focused blogs selected by PRWeek staff and others in the industry. The tournament will take place over five weeks.