Introducing The Conversation Prism

August 5, 2008
175 Comments

Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks.

If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future.

Over the last month, I worked with Jesse Thomas of JESS3, to create a new graphic that helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web. The Conversation Prism is free to use and share. It’s our contribution to a new era of media education and literacy.

The Conversation Prism

The conversation map is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.

If a conversation takes place online and you’re not there to hear or see it, did it actually happen?

Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.

As a communications or service professional, you’ll find yourself at the center of the prism – whether you’re observing, listening or participating. This visual map is the ideal complement to The Essential Guide to Social Media and the Social Media Manifesto, which will help you better understand how to listen and in turn, participate transparently, sincerely, and effectively.

As conversations are increasingly distributed, everything begins with listening and observing. Doing so, will help you identify exactly where relevant discussions are taking place, as well as their scale and frequency. This dialog can be charted into a targeted social map that’s unique to your brand. In the example below, I created a Social Map using MindJet to represent the communities where I either need to or currently contribute based on my initial research.

Perhaps most importantly, the process of listening and observing will reveal the cultures of the very communities you may wish to engage.

Remember, participating in Social Media is more meaningful when you have a deeper understanding of anthropology and sociology and not just the social tools that facilitate interaction. This is about creating and cultivating relationships with people, online and in the real world, and these relationships are defined by mutual value and benefits.

In the social economy, relationships are the new currency.

Enjoy the Conversation Prism and please let me know how you’d like to see it evolve.

Please also see The Social Media Ecosystem by Deb Schultz, which debuted in November 2007.

For more on the subject, please also read:

- Comcast, Dell and The Socialization of Service
- New Communication Theory and the New Roles for the New World of Marketing
- The Social Revolution is Our Industrial Revolution
- The Art of Conversation – It’s About Listening Not Marketing
- Will The Real Social Media Expert Please Stand Up?
- Cultural Voyeurism and Social Media
- Free ebook: Customer Service, The Art of Listening and Engagement Through Social Media
- Distributed Conversations and Fragmented Attention

Connect with me on Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, Plurk or Facebook.

Link to this
http://www.briansolis.com/2008/08/introducing-conversation-prism/

RECOMMENDED POSTS

Felix Leander

Hi Brian – anyway you can add some more International properties to the image: “The Conversation”…
Alejandro Reyes

dude this rocks brian – as always man – your content is insanely valuable.

i appreciate all ya do man!
Janie Graziani

Hi Brian — thanks for this thought-provoking post. I’ve been monitoring conversations for a while now, and in the meantime working on getting management on board with social media, where we should take our first steps, etc. As a dept of one, when I look at the images, it’s truly overwhelming. The amount of time and effort involved in listening, acting or reacting to all these conversations — however necessary — is no less daunting.
Two questions:
1. Is there a rule of thumb for knowing where the conversations are that are most likely to be affecting your customers (for example, if they aren’t talking about you, but should be)?
2. How do we know which conversations to value most highly? Which are likely to have the greatest effect on our customers?

I guess what I’m asking is, if one person can’t do all of this, where is the best place to start?
oliver marks

Great stuff, really good to see those visual maps
Joe Pulizzi

Hi Brian…I’m having trouble getting the image from Flickr. Is it still there? Great stuff Brian!
Darren Barefoot

Nice work! Of course, every time we add another arm to this thing, it makes explaining it in presentations longer…darned innovation.

We might use this in our book–I’ll drop you an email if we do.

My one complaint: “specific to Twitter” feels like an apple in a sea of oranges. There are no other brands on the outside hub, and plenty of other services on the list have huge networks of tools associated with them (e.g. Facebook and Google). So I feel like “Specific to Twitter” is just giving extra attention to the current hot web commodity.
Chad

Very cool Brian, yet another post of yours I have bookmarked!
GeekMommy

Very slick! Oh, and I know you’re on kwippy.com now, but it’s not in your lovely breakout! Which, by the way, I really like visually. Sort of a hierarchical baobob tree of your online presence!
Anonymous

Where does the controller (Google’s Friend Connect, FB Connect, etc.) of your data in data portability come into play? Where would that be in the conversation? Would that be the manager in the center?
vincos

Great work..I tried a different classification, take a look

http://www.vincos.it/2007/09/16/web-20-landscape/
Hayden Sutherland

Brian
An impressive attmpt to diagram what a lot of us have been looking for.

I do think that the concept of mapping the conversational technologies and sites out there is actually more complex than this, with other factors such as the adoption rates/level of interaction/etc. affecting the relationships between them.

However its great and bold of you to try to do this in such a public forum (perhaps you’re secretly conducting a crowdsourcing project to improve upon you idea?).

Hayden
http://press20.blogspot.com/2008/08/conversation-prism.html
Philippe Borremans

Hi, interesting graph and easy to use for presentations.

Have also a look at a more detailed overview of all web 2.0 tools/services out there, listed by tags: http://www.go2web20.net

Never complete these things but really interesting to track…
Justin Hunt

I think the visualisation of conversations is really interesting and useful. A lot of companies have difficulties visualising the world of social media. So if they can see how customers/stakeholders are influenced by an array of conversations that will help them to understand the significance of the rise of social media. It would be great to be able to track how someone purchases something through their social media network ie reading reviews, comments etc.
Trevor Young – PR Warrior

Great stuff Brian! A great help in explaining to people the depth and breadth of the social media ‘beast’.
Elaine

Brian:

This visual would work very well in a course I’m teaching this coming fall in computer mediated communication. May I use it?

Dr. Elaine Young
Assoc. Prof. Marketing and e-Business
Champlain College
laurent

Brian
I don’t know if it’s me and I also scanned the comments so see if someone already told you but the word inside the starfish is ‘conversions’..shouldn’t it be conversations?
børge

I’m glad you added ideni.ca to the list of micro services!

One service that I miss on your prism, though, is the social photo sharing service ipernity. It’s much like Flickr, but better in many ways IMHO. Here’s a great “side by side” comparison between the two services.
jon gatrell

now I have to join more networks, I feel like I’m not where I need to be. Thanks for the prism.
David Rawle

This is great, as is your emphasis on listening. The conversation IS going on. It’s changing minds and molding opinions and driving purchase decisions. Listening is the key, and it takes great discipline, detective work, and perseverance.
Zac Martin

This is really interesting, I’ll be sure to pass it onto a few friends.
Alex, aka SocialButterfly

I love the new conversation prism, very nice! It’s time a new one came out. All the other diagrams I’ve seen have left something out or have been over simplified or over complexed…this one is perfect! Is there a way to access an original jpg file that can be enlarged?

Thank you for your hard work!

Alex, aka SocialButterfly
socialbutterfly4change@gmail.com
Doug McIsaac

Thanks for sharing this, very interesting.

It will help me explain all of the pieces to some of my clients.

Doug
Roberto

Thanks for sharing.
I posted something in my blog:
http://elmundosigueahi.blogspot.com/2008/08/el-prisma-de-la-conversacin-en-la-web.html
Best regards from Chile!
Almadeline

Such a great tool – esp for folks who try but don’t have the time to necessarily keep up with all of what’s out there! Posted about it here, thanks!
Ms. Bemis-Schurtz

I really enjoyed your post! I looked for a few tools I use that didn’t make the prism…

perhaps to include:
vodpod?
lijit?
pbwiki?
S.M.Beebe

The “Microblogs” section listed in the 1st graphic needs two additional popular micro-blogging applications: Identi.ca and Plurk.

These graphics are terrific! I love reading your stuff Brian, excellent work, as always!!

Susan Beebe
@smbeebe
Yoo

amazing graphs and your analysis of the world we now live in is great.

“In the social economy, relationships are the new currency.” – awesome.
Speed Duchess

Brian, great breakdown of the Conversation. Amazing how much it’s grown in complexity and sheer amount since last year. How do you think this may look like in a year, given the rise of the Semantic Web?

-Marissa
fuzzy

Interesting!

The broad-ranging visual representations are greatly appreciated. Very relevant to projects in which I’m currently involved.

With this list
http://www.diigo.com/list/grahamperrin/software-halloween-morass
it becomes easier for me to identify the technologies that are not only:

a) popular

but also, most importantly:

b) well-suited to interaction/integration — without proliferation!

Popularity as a criterion/measurement is thought-provoking. Focusing for a moment on two very popular technologies, in recent weeks:

* MediaWiki (which I use occasionally, but never wish to administer) is excellent in some respects, but its lack of ability to serve RSS that’s presentable within a content management system was a disappointment to me

* Skype (which I avoid using whenever possible) proved inferior to XMPP/Jabber in terms of integration with the same CMS.

(Neither discovery came as a surprise.)

Such things highlight, for me, the importance of not leaping carelessly on to bandwagons simply because the wagon is popular!

In closing, two words:

OpenID
OAuth

Best regards
Graham
Johan

I would like create a mobile version inspired of this. If I make it, a post a comment here for sure!
Sonal Jhuj

wow! thank you for creating this. it’s very useful and makes me feel like i’ll never be able to keep up with social media
Monica Surfaro Spigelman

Am I correct to want to see a petal for plain ‘ol face-to-face in the graphic? Shouldn’t that always be a component even if this is just a visualization of the technology tools? Well, we’ll certainly have alot to discuss in May.
ms danielle

this is fantastic, just twittered it! may i suggest SoulCast.com which is an anonymous blog site. you’ll find some VERY interesting conversations going on there.
Timothy

Brian, if you don’t mind, I would like to update your Conversation Prism with additional websites in each category. Particularly the ones that have already been suggested via Flickr. Would you be willing to send me the original artwork in EPS or AI format? I look forward to your reply.
Brian Solis

Timothy, contact me at brian [at] future-works [dot] com. V2 is on the way, but I have another project for you…
Lee Klau

Great work. But, we will hit a bubble in the whole Social Media space. Off all of these companies, how many will survive? 20%? 5% Which ones? Which companies are really companies and which ones are simply features that will get swallowed by bigger social fish?
gregalchin

Hi Brian,
I am seriously impressed by your work on this. You are to be congratulated. It is brilliant. I introduced it in a professional development session with teachers yesterday. It crystallized things for them and was the basis for some indepth discussion.
章麽麽

Hi brain, thanks for your sharing wisdom with us! I’m from China and working at a Chinese PR firm now. Your blog broadens my mind. It just likes a window which makes me know new thing about PR.
Bryan Fikes

Brian with I,
Hey I am Bryan with a Y.

Love the Conversation Prism. I will be using in my discussion with business owners in the Modesto – Stockton – Merced area.

Thank you for your contribution to this space.
Http://www.zenergyinternetmarketing.com
http://chatcatcher.com/item/98043 jlmurgas (jlmurgas) « Introducing The Conversation Prism | PR2.0 « Chat Catcher

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http://chatcatcher.com/item/99539 Virginia Edelstein (3manypuppies) « Introducing The Conversation Prism | PR2.0 « Chat Catcher

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[...] media fit right into this picture. Brian Solis constantly revises his “Conversation Prism” graphic to reflect the ever-evolving Internet landscape of content creation and distribution [...]
http://chatcatcher.com/item/106371 Sean R Scott (seanrscott) « Introducing The Conversation Prism | PR2.0 « Chat Catcher

[...] [link to post] got there following @BrentLeary RT @briansolis: Identifying and Connecting with Influencers [...]
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[...] 2009-07-25T06:36:19 @danielrmccarthy The old way of mapping experience before the data comes: http://post.ly/1Yke Different from today? [link to post] [...]
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[...] Introducing The Conversation Prism | PR2.0 Brian Solis "worked with Jesse Thomas of JESS3, to create a new graphic that helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web. The Conversation Prism is free to use and share. It’s our contribution to a new era of media education and literacy." (tags: socialmedia collaboration social conversationprism image socialnetworking) Posted by George Misc Subscribe to RSS feed [...]
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[...] So sieht sie aus, die schöne neue “Web-2.0-Welt”: Brian Solis und Jesse Thomas haben The Conversation Prism entwickelt. Es geht um Kommunikation und Dialog. [...]
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Invitado

Wow Brian, acabo de descubrir tu blog y es simplemente impresionante. Estoy suscrita a cientos de boletines sobre redes sociales, marketing y etcéteras. Pero éste, era justo lo que necesitaba. Gracias!

Eiko desde Perú

ps. just for communication purpose. thank so much for share your blog and incredible images. is the best place i found to understand social media and more! The photo i share is from my beautiful city, Cusco!
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innocent

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innocent

i love you all.
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[...] Anlehnung an “Conversation Prism: The Art of Listening, Learning and Sharing” von Brian Solis und JESS3 hat das Team der ethority GmbH ein Social Media Prisma für den [...]
http://marketiq.biz360.com/2009/12/biz360-is-social-come-join-the-conversation/ Biz360 in social media | MarketIQ

[...] to join in. With so many potential sites for a discussion, as Brian Solis pointed out in his Conversation Prism, we want to bring the most relevant sites to you. Biz360 has features on our blog to easily share [...]
http://www.thehiveblog.com/uncategorized/confessions-of-a-social-marketer-comply-or-die Confessions of a Social Marketer: Comply or Die | The Hive

[...] of ‘innovative’ social platforms has been well documented, one only needs to go as far as the Conversation Prism and the changes made on a weekly basis to Brian Solis’ work of art to gasp at the accelerated [...]
http://chatcatcher.com/item/295354 Beate Wiedner (beatewiedner) « Introducing The Conversation Prism | Brian Solis « Chat Catcher

[...] 2 mal Social Media Prisma [link to post]; [...]
http://www.kommunikation-zweinull.de/2009/12/26/preview-twitterverse-hilfreiche-twitter-tools-im-ueberblick/ Kommunikation – zweinull » Blog Archive » Preview: Twitterverse – Hilfreiche Twitter Tools im Überblick

[...] dem Conversation Prism haben Brian Solis und Jesse Thomas in diesem Jahr die wichtigsten Kommunikationskanäle im [...]
http://chatcatcher.com/item/310423 Fernandahess (Fernandahess) « Introducing The Conversation Prism | Brian Solis « Chat Catcher

[...] 2010-01-04T08:52:06 Brian Solis' Conversation Prism for Social Media- Great tool. [link to post] [...]
http://weblog.mifomm.de/2010-01-11/noch-ein-blog-mir-dem-schwerpunkt-diskussion-geht-das.html MiFoMM › Noch ein Blog mir dem Schwerpunkt Diskussion – geht das?

[...] Wer sich näher mit dem Social Media Prisma beschäftigen möchte, der kann z.B. bei Brian Solis einsteigen: Introducing The Conversation Prism. [...]
http://www.meganbuttita.com/?p=165 Megan Buttita » Blog Archive » Web 2.0 Services

[...] Below: Conversation Prism via briansolis.com [...]
http://laurenoutloud.com/main/?p=441 The Conversation Prism « laurenoutloud.com

[...] don’t know how I didn’t happen to stumble upon Brian Solis’s Conversation Prism sooner – especially since a lot of my academic work over the past three years has revolved [...]
http://www.textfluss.de/bsde_test/2009/09/22/das-erste-social-media-prisma-fur-den-deutschen-markt/ Das erste Social Media Prisma für den deutschen Markt | Berufung selbststaendig

[...] – verständlich – aber zum einen haben sie ja selbst das Prisma in Anlehnung an das Concersation Prism von Brian Solis [...]
http://chatcatcher.com/item/384352 Kay Fluhr (kayfluhr) « Introducing The Conversation Prism « Chat Catcher

[...] 2010-03-05T09:36:12 RT @briansolis Introducing The Conversation Prism | PR2.0 [link to post] [...]
http://chatcatcher.com/item/384987 indijan (indijanmac) « Introducing The Conversation Prism « Chat Catcher

[...] RT @gaborgy: by @briansolis [link to post] RT @meducate: Great slide showing all the SM platforms by @darcyemma [...]
http://chatcatcher.com/item/385018 Gabor Gyarmati (gaborgy) « Introducing The Conversation Prism « Chat Catcher

[...] by @briansolis [link to post] RT @meducate: Great slide showing all the SM platforms by @darcyemma [...]
http://chatcatcher.com/item/387357 Richard Emmerson (emmotronic) « Introducing The Conversation Prism « Chat Catcher

[...] RT @indijanmac: [link to post] RT @meducate: Great slide showing all the SM platforms by @darcyemma [...]
http://www.bdibbs.com.br/2010/the-conversation-prism The Conversation Prism – BDI BBS

[...] Introducing The Conversation Prism [...]
http://www.trume.com/2010/04/04/la-web-social-estancada/ Convergencia Digital.

La web social, estancada…

……
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This conversation prism shows the real side of social networking sites
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Such a great tool – esp for folks who try but don't have the time to necessarily keep up with all of what's out there! Posted about it here, thanks!
http://webcific.com/2010/04/15/das-deutsche-konversations-und-social-media-prisma-version-2-0/ Das deutsche Konversations- und Social-Media-Prisma Version 2.0 | webcific

[...] die Version 1 des deutschen Konversations- und Social-Media-Prismas (übrigens nach einer Idee von Brian Solis) vorgestellt. Nun präsentiert die Hamburger Agentur die aktualisierte Version 2. Unterschiede zur [...]
http://www.weboscopie.com/2010/04/15/panorama-des-reseaux-sociaux-avril-2010/ Panorama des réseaux sociaux, avril 2010 | Weboscopie

[...] du « Conversation Prism » créé par JESS3 et Brian Solis en 2008, ce prisme des Réseaux Sociaux est [...]
http://jblog.it/2010/04/15/the-conversation-prism_841.html The Conversation Prism Social Media Prism. Mappa dei social media » jblog: news e appunti per webmaster

[...] http://www.briansolis.com/2008/08/introducing-conversation-prism/ [...]
http://veillepernod.wordpress.com/2010/04/16/panorama-des-reseaux-sociaux-avril-2010/ Panorama des réseaux sociaux, avril 2010 « Veille Pernod 2.0

[...] du « Conversation Prism » créé par JESS3 et Brian Solis en 2008, ce prisme des Réseaux Sociaux est probablement la [...]
http://www.fuellhaas.com/2010/04/17/die-social-media-landschaft-als-conversation-prism/ Die Social Media-Landschaft als Conversation Prism – fuellhaas.com – Online Reputation Management, Personal Branding und Social Media

[...] dem Conversation Prism stellte Brian Solis im August 2008 ein Konzept vor, um alle relevanten Social Media-Dienste [...]
http://chatcatcher.com/item/443972 kristingumper (kristingumper) « Introducing The Conversation Prism « Chat Catcher

[...] 2010-04-19T16:04:17 Me 2! RT @jsteins: What I'm going 2 do b/c of #sofresh 1: study the Conversation Prism [link to post] [...]
http://www.daniel-rapp.de/?p=52 Schöne bunte neue Social Media Welt!

[...] den Ansatz des US-Amerikaners Brian Solis und dessen – im Vergleich noch übersichtliches – Conversation Prism zurück und adaptieren dieses für die deutsche [...]
http://chatcatcher.com/item/449201 Leah Baade (leahbaade) « Introducing The Conversation Prism « Chat Catcher

[...] 2010-04-22T21:56:58 Conversation Prism: an evolving representation of social media. [link to post] [...]
http://chatcatcher.com/item/449260 Russel Lolacher (RussLoL) « Introducing The Conversation Prism « Chat Catcher

[...] 2010-04-22T23:01:46 RT @leahbaade: Conversation Prism: an evolving representation of social media. (via @briansolis) [link to post] [...]
http://chatcatcher.com/item/449264 Leah Baade (leahbaade) « Introducing The Conversation Prism « Chat Catcher

[...] 2010-04-22T23:02:01 Conversation Prism: an evolving representation of social media. (via @briansolis) [link to post] [...]
http://livertising.net/blog/2010/04/linkedin-or-not/ LinkedIn or not (1) | LIVErtising

[...] student, beyond the presence on one more social network? These come indeed by the dozen, as Brian Solis’ Conversation Prism shows graphically in an elegant and synthetic way – you’ll need to click on the visual [...]
http://e-byz.ch/social-media/social-media-prisma Social Media Prisma und Social Media Map | E-Business Blog von Walter Schärer

[...] ursprünglich von Social Media Berater Brian Solis und Visualisierungsexperte Jesse Thomas als ‘Conversation Prism’ lancierte Graphik [...]
alissa1

Thanks for introducing conversation prism.industrial ethernet
http://prosintraining.com/ssm/2010/04/monitoring-and-listening-a-word-from-engage-author-brian-solis/ Monitoring and Listening: A word from “Engage” Author, Brian Solis | Strategic Social Media

[...] Conversation prism [...]
http://www.socialmedia-mainfranken.de/2010/05/14/socialmedia-kanale-und-wie-sie-diese-nutzen-konnen/ Socialmedia Kanäle und wie Sie diese nutzen können. | socialmedia-mainfranken

[...] Das conversations-prisma von Brian Solis. [...]
http://cathyannsauerinc.com/2010/05/keep-it-simple-stupid/ Keep It Simple Stupid

[...] So get going and plan that social media program. Just remind yourself that right out of the gate, keep it simple. Tin can telephone photo courtesy of heavytpro70. Conversation Prism courtesy of Brian Solis [...]
http://skinnyminnymedia.com/new/2010/05/25/presentation-social-media-and-marketing/ Presentation: Social Media and Marketing « SkinnyMinnyMedia

[...] The Conversation Prism (image from the PPT) [...]
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[...] The Conversation Prism: Brian Solis那个Prism图图不错，最潮的在线社交工具基本上完全收录了 [...]
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http://mashable.com/2010/07/06/social-media-advertising/ How Social Media Has Radically Altered Advertising

[...] receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into perspective. This Is WhyA “Me the People” mindset changes the [...]
http://blog.iuvoonline.com/industry-news/how-social-media-has-radically-altered-advertising/ How Social Media Has Radically Altered Advertising | iuvo Shopper & Community Newspaper News

[...] receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into [...]
http://www.retweettoday.com/2010/07/06/how-social-media-has-radically-altered-advertising/ How Social Media Has Radically Altered Advertising | RetweetToday.com | News for Us, by Us!

[...] receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into [...]
http://www.crushpageone.com/2010/how-social-media-has-radically-altered-advertising/ How Social Media Has Radically Altered Advertising | Organic Page One Search Engine Traffic

[...] receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into [...]
http://jeffreycutler.com/the-social-age-content-context-connection-and-community The Social Age: Content, Context, Connection and Community | jeffrey cutler

[...] receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into [...]
http://www.visioninfomark.com/2010/07/06/how-social-media-has-radically-altered-advertising/ How Social Media Has Radically Altered Advertising

[...] receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into [...]
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[...] complessità, ma anche delle opportunità, delle conversazioni online è sufficiente osservare il Conversation Prim di Brian [...]
http://rethinkyourstrategy.wordpress.com/ Olivia Smith

Can't believe it took me this long to find your site! Great stuff.
http://recla.wordpress.com/2010/07/21/the-conversation-prism/ The conversation prism | Red de Educación Continua de Latinoamérica y Europa

[...] Brian Solis This entry was posted in Uncategorized. Bookmark the permalink. ← e-Learning 2.0 y [...]
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http://chatcatcher.com/item/577337 Tommy Day (tommyday) « Introducing The Conversation Prism « Chat Catcher

[...] The Conversation Prism [link to post] [...]
http://chatcatcher.com/item/577338 Carla Olson (Joe_Collector) « Introducing The Conversation Prism « Chat Catcher

[...] RT @shawnaseigel: Here is that awesome Conversation Graphic – [link to post] [...]
http://chatcatcher.com/item/577363 Shawna Seigel (shawnaseigel) « Introducing The Conversation Prism « Chat Catcher

[...] Here is that awesome Conversation Graphic – [link to post] [...]
http://chatcatcher.com/item/577369 Katy Beale (katybeale) « Introducing The Conversation Prism « Chat Catcher

[...] 2010-08-07T15:59:19 @clarelovell I think the point is that the diag is uber complicated. If you want to see it close up: [link to post] [...]
http://chriskovac.wordpress.com/2010/08/24/reserving-social-media-profiles-for-business/ Reserving Social Media Profiles for Business | P. Chris Kovac's Personal Blog

[...] Facebook, YouTube, WordPress (blog), Flicr (photos), and a handful of others. For reference, see Brian Solis’s Conversation Prism (click on the link) for a nicely organized [...]
http://www.krafik.de/blog/?p=2327 +++ The Conversation Prism +++ « krafik | +++°°+++

[...] “The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path.” => Introducing [...]
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http://www.williamreed.jp/2010/09/avoiding-the-time-trap-in-social-media/ Avoiding the Time Trap in Social Media | William Reed

[...] The Conversation Prism, courtesy of Brian Solis (click to enlarge image) [...]
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http://dagelijksbericht.nl/nieuws/jott-com/ Jott.com | Dagelijks bericht

[...] komen en al je ervaringen te delen, dat je bijna het spoor bijster raakt. Een goed voorbeeld is de ‘Conversation Prism’ van Brian Solis. Ik heb hieruit een sociaal medium gekozen dat ik niet kende; [...]
http://chatcatcher.com/item/657909 fury (__fury) « Introducing The Conversation Prism « Chat Catcher

[...] 2010-10-05T04:12:44 Facebook : Introducing The Conversation Prism: [link to post] [...]
http://chatcatcher.com/item/657938 Social Media Lab (socialmedia_jpn) « Introducing The Conversation Prism « Chat Catcher

[...] Introducing The Conversation Prism [link to post] #socialmedia [...]
http://magdalenaday.com.ar/nueva-seccion-en-tutiblog-pr-sonalities/ Nueva sección en Tutiblog: PR-sonalities | Tuti Blog

[...] en las relaciones entre marcas y personas a partir de estas como si fuera una ciencia social (recordemos el “conversation prism” en 2008) sino que contribuye para los blogs más influyentes como Mashable o Techcrunch, en este último, [...]
http://socialsteve.wordpress.com/2010/10/11/how-you-can-execute-social-media-successfully/ How You Can Execute Social Media Successfully « SocialSteve's Blog

[...] Social Media, Twitter is Just the Start.” When selecting the most appropriate you should consider Brain Solis’ Conversation Prism. It was introduced in 2008, and an update was provided in [...]
http://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/ Introducing The Conversation Prism Version 3.0

[...] August 5, 2008 JESS3 and I introduced version 1.0 of The Conversation Prism. Today, I’m proud to announce The Conversation Prism Version 3.0. [...]
http://jogodavelha.wordpress.com/2010/10/19/the-28-flavors-of-online-conversation-in-2010/ The 28 Flavors of Online Conversation in 2010 | Jogo da Velha

[...] mudaram drasticamente. A nova versão tem 28 tipos de conversas online. Na versão anteior, haviam 22 tipos, mas muito mais [...]
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http://fredwpt.wordpress.com/2010/04/16/panorama-des-reseaux-sociaux-avril-2010/ Panorama des réseaux sociaux, avril 2010 « Fredwpt's Blog

[...] du « Conversation Prism » créé par JESS3 et Brian Solis en 2008, ce prisme des Réseaux Sociaux est probablement la [...]
Nordazsifuentes

The conversation prism really opened my eyes to all the networks there are out there for people to send a message other people around us, and the vast variety of people that are involved in social media networks that we can connect with.

Thank you for the great conversation map!
Neysa
http://www.tsc-consult.de/social-media-prisma/ TSC Consult – Social-Media-Plattformen im Überblick

[...] länderspezifisch. Einen geradezu erschlagenden aber auch wertvollen Überblick liefert das Conversation Prisma von Brian Solis, hier in der eingedeutschten Version der ethority [...]
http://www.cv-2011.de/alle-social-media-networks-im-bild/ CV 2011 – Alle Social Media Networks im Bild

[...] zeigt anschaulich diese Grafik. Das von ethority hat in Anlehnung an Brian Solis und JESS3´s Conversation Prism eine Version speziell für den deutschen Markt entwickelt. Das Prisma zeigt die Social Media [...]
http://twitter.com/ManDraKai Bernhard Kelz

Hey Brian,

thx for the Conversation Prism, especially for giving us the opportunity to use it. I’m from germany and I’ll be using it for a lecture about Legal Aspects of Social Media engagement of NGO’s and public governance. I really hope I can return the favor somehow someday.
http://www.idaos.com/actualite/comprendre-les-conversations-et-les-communautes-sur-le-web/ Comprendre les conversations et les communautés sur le Web | IDAOS

[...] entre entreprises. Une image vaut mieux qu’un long discours, comme cet éclairage donné par Brian Solis, datant de 2008 et mis à jour dernièrement pour la publication de son ouvrage. Prisme de la [...]
http://ishop88.co.cc/2011/06/23/brian-welles/ Brian welles | Ishop88

[...] Introducing The Conversation Prism [...]
http://realtybiznews.com/vancouvers-real-estate-evolved/9874267/ Vancouver’s Real Estate Evolved – Getting the Message

[...] called “F Pattern” design, Content is King, my old friend Brian Solis’ SM dogma (like the conversation prism), all this and tens of thousands of hours more aspects all bear fruit where the so called [...]
http://www.nursingwire.com/user/nicholasdunn62/history/ Mary Herndon

This is my first time I have visited your site. I found a lot of interesting stuff in your blog.
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[...] applications have the data necessary for making guided selling highly effective. To the left is Brian Solis’ Conversation Prism. This is one the most widely referenced graphical models of social networking because it [...]
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[...] receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into [...]
http://emarketingrookie.wordpress.com/2011/11/21/link-shared-from-emarketingrookiegmail-com/ Link shared from emarketingrookie@gmail.com « emarketing rookie

[...] http://www.briansolis.com/2008/08/introducing-conversation-prism/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]
http://nationalhomeless.org/WordPress/2011/12/can-social-media-end-homelessness/ Can Social Media End Homelessness? | Bring America Home Blog

[...] Today, Facebook and Twitter seem to reign the waves, but again, new online communities continue to spring up to offer unique opportunities for organizing certain kinds of communities. I can’t even begin to list all the websites that could be classified as social networks, you can look for more on this Wikipedia listing of social networks, or I love to get lost in the “Conversation Prism” – here’s the author’s blog post. [...]
http://socialmediamaven.com.au/2012/01/5-tips-to-get-you-blogging-like-a-pro/ 5 Tips to Get You Blogging Like a Pro – Social Media Maven

[...] you may use which I won’t list because there are so many, but you can view this amazing graphic from Brian Solis showing social media [...]
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http://www.allieybc.com/2012/01/27/social-media-strategy-the-importance-of-the-platform/ Allieybc.com » Social Media Strategy: The Importance of the Platform

[...] trying to do it. There are simply too many sites each designed for their own specific purpose. Brian Solis, The Conversation Prism (depicted below) does a great job at laying out the vast majority of social media sites and the [...]

ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Follow @briansolis

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