Comments on: In the Social Web, We Are All Brand Managers

By: Shannon Bain

Shannon Bain — Mon, 10 Nov 2008 12:18:00 +0000

Good post. All of this ties into the more general notion of display or self-presentation that has been part of social psychological theorizing for a while. If you’re interested, here’s a more theoretical take on the issues of self-presentation through social media/functionality:

http://directreference.blogspot.com/2008/10/defining-situation-goffman-social.html

By: Allan

Allan — Mon, 10 Nov 2008 01:21:00 +0000

@smp – Brand is actually not something you can control. Enlightened brand managers know that your brand is what people say you are. In essence, brand = reputation. You have some initial say on what your brand is and you can contribute to what your brand means, but in the long run, it belongs to the people.

By: Britton Manasco

Britton Manasco — Sun, 02 Nov 2008 23:42:00 +0000

Oh my...the more I read your revelations on reputations, the more I have to wonder what we'll be able to comfortably say in a social media matrix that never forgets a thing. After all, social media encourages us to play and speak our minds. But it it also threatens to punish us forever for an ill-considered slip of the tongue. My suggestion: Don't drink and Twitter!

Britton Manasco
Illuminating the Future

By: MyRecordPurse

MyRecordPurse — Fri, 31 Oct 2008 23:07:00 +0000

I like that,,Hadn’t thought about brand managers,, so true,,I did know we are all our own service corporations….Cool

By: smp

smp — Fri, 31 Oct 2008 16:56:00 +0000

No. On the Social Web, we are all REPUTATION managers.

Your "Personal" Brand is something you can create and is closed to influence from the outside. Your reputation is how people see you, regardless of your brand.

Ignore your reputation and your brand is worthless.