Archive for December, 2008

PR 2.0: Must Read Posts of 2008

It’s easy to lose sight of the beacons and milestones that resonate, influence and guide us as we navigate through these evolutionary times. After all, we’re deluged with education, lessons, and insight from so many brilliant leaders and inspirational voices, that it’s practically impossible to retain and reference all that moved us when we’re moved on a minute-by-minute basis. Our attention and relationships are more precious than ever.

SolutionsStars Video Series Helps Businesses Embrace Social Media

During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line.

I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity and Start with Listening.

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Newspapers are Old News


Credit

As a follow up to my post, “Extra Extra, Read All About It! Newspapers Respond to the Social Web,” new research emerges that documents the looming exit of print newspapers as a primary source of national and international news.

According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.

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Twitority & Twithority Rank Tweets and Keywords By Authority

As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement.

What Inspires You?

I’m fascinated and inspired by the unity, education, and collaboration spurred by the socialization of media. The sources for insight, artistry, and influence have proliferated globally, giving voices to, and creating communities for, every day people who share ideas, passion, and aspirations.

The Social Revolution is Our Industrial Revolution

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Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation

My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009.

The list includes insight from renown pundits and visionaries including:

Paul Bradshaw
David Meerman Scott
Scott Monty
Sally Falkow
Jason Falls
Toby Bloomberg
Marc Meyer
Ann Handley
Paul Gillin
Valeria Maltoni

Here’s my prediction:

2009, The Year of Social Aggregation & Syndication: Scrapplet Paves the Way

I have had the privilege to help guide, mold, and launch many companies over the years. The Social Web, and its supporting community, influence the development of innovative, rich and useful applications. The socialization and metamorphosis of content creation, discovery and distribution continues to inspire and strengthen my passion for participating in its evolution.

Recently, PeopleBrowsr made its Public Alpha debut to become the dashboard for your distributed social graph, starting with Twitter. Currently, I’m working with Steve Repetti on his latest brainchild Scrapplet, an emerging canvas for aggregating and mobilizing your distributed Web profiles, brand, and content.

State of the Twittersphere – Q4 2008

HubSpot released a report based on the analysis of over 600,000 Twitter users who have utilized the company’s Twitter Grader app. The full study is free and available for download in PDF.

Here are the highlights:

- Twitter has about 4-5 million users, about 30% are relatively new or unengaged users

- Twitter is dominated by newer users – 70% of Twitter users joined in 2008

- An estimated 5-10 thousand new accounts are opened per day

Fear Kills Businesses, Dead

What follows is the unedited version of my most recent post, currently live at TechCrunch.


Credit: Stuant63 via Flickr

It’s official. We’re in a recession. Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We’re only human after all; of course everything affects us personally and emotionally.

Fear is not a catalyst for productivity however.

Extra Extra, Read All About It! Newspapers Respond to the Social Web


Source

Yes, the headline isn’t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you…

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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